Sameer Sankhe Launches MAKE THEM LOVE IT! An AI-led Digital Transformation Guide

In a powerful call to action for Indian businesses seeking to outpace the competition, Sameer Sankhe, renowned Chief Digital Officer and serial tech entrepreneur, unveils his groundbreaking new book, “MAKE THEM LOVE IT! An AI-Driven Digital Transformation Guide.” The book challenges legacy organization to break free from incremental automation and dare to launch the next disruptor from within. Spanning personal war stories from India’s digital battlegrounds to real-world corporate shake ups, “MAKE THEM LOVE IT!” lays out an adrenaline-fueled manifesto for harnessing bold innovation, customer obsession, and radical AI-led strategies to achieve a market-beating high growth path.

“I wrote this to be more intentional in my own digital transformation work. Now, I’m sharing these battle-tested strategies with you.” Said Sameer Sankhe

A BOLD WAKE-UP CALL FOR INDIA INC.

From Salesforce India to Tata Group companies, from co-founding tech startups to leading disruptive digital programs for some of India’s biggest names, Sankhe has honed a rare brand of no-holds-barred execution. Through “MAKE THEM LOVE IT!”, he reveals why Indian companies must stop treating digital transformation as mere automation upgrades and start actively building the future “Zerodhas, Zeptos, and Zohos” right under their corporate roofs. Packed with dramatic stories of successes and failures in the digital trenches, this book delivers a high-voltage blueprint to:

• Reimagine Execution: Transform from a top-down, risk-averse culture to a fast, customer-obsessed “battleground” that fosters daily innovation.
• Harness AI for Disruption: Leverage AI as more than a cost-saver—use it to spark bold business models, 10x product iterations, and unstoppable user love.
• Champion Founder-Style Leadership: Infuse an insurgent’s zeal—where the CEO or a “digital SWAT team” invests personally in every iteration until you truly outshine.
• Unleash Customer Affection: Make your clients “love, not like” your service, forging unstoppable brand loyalty and exponential word-of-mouth growth.

INDIA’S DIGITAL MOMENT—TO GO BIG OR GO OBSOLETE

Sameer pulls zero punches, addressing India’s rapidly morphing marketplace:

• UPI, Aadhaar, and ‘10-Minute Delivery’: Why rising digital rails and unstoppable consumer demand mean new entrants can scale at breakneck speed.
• Lessons from Global Tech Titans & Indian Unicorns: An inside look at how a hungry founder’s execution, first-principles thinking, and sheer user focus overcame “untouchable” incumbents.
• New Rules for Legacy Leaders: Ditch the old synergy-first mindset—deliver unstoppable user experiences, harness proprietary data, and adopt AI to level your best talent.

“Business environment is changing at breakneck speed with multiple fold powerful AI getting released every month. In this environment, thinking small is a big risk. I see too many Indian corporates dumping crores into marginal improvements. The real magic is forging the next hyper-growth business line of business inside your own four walls. This book is your rocket fuel.”  Said Sameer Sankhe