Tata Hexa, Tigor & TIAGO Driving Tata Motors’ 23% Sales Growth in April 2017
Recently launched lifestyle UV, Tata HEXA and TIGOR. TIAGO continues to maintain good thrust of demand among Indian consumers.
MUMBAI: In April 2017, Tata Motors passenger vehicles, in the domestic market, continued its growth momentum at 12,827 nos., a growth of 23%, over April 2016. This growth is mainly due to the encouraging response for its recently launched lifestyle UV, Tata HEXA and its latest Styleback, the Tata TIGOR. The Tata TIAGO continues to maintain good order pipeline.
Tata Motors commercial vehicles were affected by the Supreme Court judgement announced on March 29, with the ban on BS3 sales, leading to the need for a higher quantity of BS4 stock for April sales. The higher demand at short notice, was not met in production, as vendors struggled to meet with the higher demand, especially in the MHCV segments. Moreover, after the strong pre-buying of BS3 vehicles in March, and the price increase of BS4 vehicles (especially in the MHCV and Buses at 8-10%), demand for BS4 vehicles was also weak.
The commercial vehicles sales in April 2017, in the domestic market, were at 16,017 nos., lower by 36% over April 2016. This is an unusual decline, in exceptional circumstances. Tata Motors expects production, wholesales and retails to pick up in May and June.