Magicbricks Drives CRM Adoption Among 15,000 Brokers in India

A recent report suggests that only 15% of the 500,000 brokers operating in India use technology effectively, leaving the majority dependent on manual processes like paperwork.^[1]

Magicbricks, India's premier property portal, has reinforced its commitment to real estate brokers by scaling up READPRO, its AI-powered CRM platform, empowering over 15,000 brokers and achieving 85,000+ active licenses across 200+ cities in just six months.

With features like real-time sales tracking, lead integration, and performance analytics, READPRO has assisted in a 200% increase in lead generation, driven by innovative features such as data and lead management, live team updates, real-time performance tracking, and advanced tools like performance dashboards and compass.

Among the 200+ cities where READPRO operates, Magicbricks has observed the highest usage in metropolitan hubs like Delhi, Noida, Mumbai, and Bengaluru, with an average of 3,500, 1,600, 1,600, and 1,200 active users at any given time, respectively.

Additionally, digital adoption is driving its rapid growth in Tier-2 cities such as Chandigarh, Lucknow, Jaipur, Agra, and Surat, showcasing the platform's expanding footprint and appeal across diverse markets. As a result, READPRO has experienced a 71% surge in activity between November and December 2024.

Talking about the same, Sudhir Pai, CEO, Magicbricks emphasized "As residential demand and supply remain robust, the need for proptech solutions among brokers is more pressing than ever. By integrating READPRO’s advanced CRM capabilities into the Magicbricks platform, we are empowering the broker community with tools that enhance productivity, improve profitability, and streamline their operations. This aligns with our commitment to providing innovative solutions that address the evolving challenges of the real estate ecosystem."

Originally developed by Its For You Pvt Ltd in 2020, READPRO was acquired by Magicbricks to complement its full-stack real estate solutions, which include Verified Leads and Site Visits. With over 2 crore customers and 15 lakh listings, Magicbricks continues to lead the real estate industry, enhancing capabilities for developers, homebuyers, and brokers alike.

Akshay Seth, Founder (ReadPro) further added, "Traditionally, brokers have depended on manual processes and generic CRMs. However, we identified their specific requirements and custom-built ReadPro, equipped with industry-specific features tailored for real estate professionals. With Magicbricks' nationwide presence, robust technical infrastructure, and expansive sales network, we aim to amplify ReadPro's reach and establish it as the leading CRM solution for real estate consultants across India."

*Data from Google Analytics