Locks & Architectural Solutions Joins KBC Season 17 as Safety Partner

Locks & Architectural Solutions, one of India’s most trusted home safety solutions brands, a part of Godrej Enterprises Group, announced its strategic partnership with Kaun Banega Crorepati (KBC) Season 17 as the Official Safety Partner. The association second time in a row, marking a significant milestone in the brand’s journey to redefine home safety for modern India. The iconic quiz show, hosted by the legendary Mr. Amitabh Bachchan and aired on Sony TV, continues to be a beacon of knowledge, trust, and aspiration for millions across the country.

This landmark collaboration brings together two household names that have long stood for reliability, innovation, and excellence. As part of the partnership, Locks & Architectural Solutions will be prominently featured throughout the season via on-screen branding and a dedicated segment where Mr. Bachchan will present a cutting-edge digital lock to each episode’s winner, symbolizing the brand’s commitment to securing the dreams and homes of India.

In an era where safety is no longer just about physical barriers, Locks & Architectural Solutions is leading the transformation with its advanced range of digital locks with cutting-edge features such as biometric, RFID, app-enabled, amidst others. This partnership with KBC is more than a marketing initiative, it’s a movement to spark nationwide conversations around smart, connected, and future-ready home safety.

Mr. Shyam Motwani, Business Head, Locks & Architectural Solutions, said, “Kaun Banega Crorepati is a show that embodies trust and empowerment — values that align perfectly with our mission. Through this partnership, we aim to inspire Indian families second time to embrace modern safety solutions that combine Godrej’s legacy of trust with the power of technology showcased through our iconic new product range, GSL D1 integration.

Viewers are invited to engage with the brand across social media platforms and explore its innovative product range at stores nationwide. Whether upgrading home security or learning more about digital safety, this partnership encourages every Indian to take a step toward a smarter, safer future.”

This association marks a pivotal moment in the evolution of home safety in India, where tradition meets technology, and trust meets transformation.