LenDenClub Launches ‘Lending Story’ to Promote Smart Lending

LenDenClub, India’s leading peer-to-peer (P2P) lending platform, has launched its new brand film titled “Lending Story”. The campaign highlights how the platform’s daily earnings feature enables users to experience financial stability through regular cashflow from loans.

The digital film captures a light-hearted exchange between a husband and wife, where a moment of suspicion turns into a humorous discovery. What appears to be a typical domestic scene ends with an unexpected twist—the husband’s secret smiles are revealed to come from his daily earnings through LenDenClub. Featuring Dr. Manish Panwar and Harpreet Jatail, the film uses situational storytelling to convey the ease and reliability of daily earning on lending made through the platform.

The campaign’s core message, “Biwi ka shak badhe na badhe, aapka munafa badhta hi rahega LenDenClub ke saath. Bas download karo aur lend karo. Daily kamao, daily muskurao,” reinforces the idea of consistent financial growth and everyday confidence.

Commenting on the campaign, Bhavin Patel, Co-Founder & CEO, LenDenClub, said, “With this film, we wanted to depict how financial assurance can bring small but meaningful moments of happiness. Our daily earnings offering allows users to earn with greater control and transparency. Through relatable storytelling, ‘Lending Story’ represents the everyday benefits of financial discipline and stability.”

The film extends LenDenClub’s communication on financial inclusion and everyday investing, following campaigns such as “Invest Like Hardik,” featuring brand ambassador Hardik Pandya, and “Har Din Ho Khaas,” which showcased the impact of consistent financial gains.