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InFocus Finance

LDU Raises INR 11Cr in Pre-Series A Funding Round

Kamal Bansal, Managing Director at GVFL Limited says “We see immense potential in LDUs approach to transform the fashion industry with their zero dead-inventory model and nimble supply chain.

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SMEStreet Edit Desk
26 Jun 2024 09:48 IST

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Aditya Balani, Co-Founder of LetsDressUp

Aditya Balani, Co-Founder of LetsDressUp

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LDU, a fashion-tech company, has successfully raised ~INR11Cr in its Pre Series-A funding round, securing fresh capital from GVFLLimited, Indian Angel Network (IAN), and The Chennai Angels. Existing investors, including Titan Capital, also participated in this round.

The funds will be invested to push the growth momentum, further enhance the AI-driven design technology, and expand the A+ team across verticals

Kamal Bansal, Managing Director at GVFL Limited says “We see immense potential in LDUs approach to transform the fashion industry with their zero dead-inventory model and nimble supply chain. The investment aligns with our commitment to sustainability and efficiency.”

The founders, Drishti Anand and Aditya Balani, identified that the $100Bn Indian fashion market is broken across segments. The consumers were unhappy because they couldn’t find their style in their size. On the other hand, ~90% fashion brands fail because they drown in their own inventory, which in turn adds huge impact on the environment because of dumping and burning of the dead inventory.

LDU is building the most inclusive apparel brand for women with a zero dead inventory model. LDU offers comfortable sizes, for all body types, from all styles at an affordable price point. They launch 100s of new designs every month, in all sizes, with a tech enabled lean inventory supply chain built in India.

Drishti Anand, Co-Founder of LetsDressUp shares, “We are creating a win-win model at LDU. Our agile supply chain, helps us cater to the growing need of consumers by providing them with fresh designs every week, without them being out of stock. This also empowers the manufacturers to earn more and better their lives. The zero dead inventory model helps us contribute in reducing the pollution caused by the fashion industry.”

The brand is performing consistently with return rates~4%, repeat rates >25%, and with NPS consistently above 50. They further plan to expand their presence across channels and categories.

Aditya Balani, Co-Founder of LetsDressUp, says, "LDU is at a strong inflection point wherein the platform is ready to sky-rocket from ~INR 25Cr ARR to ~INR 100Cr ARR business in the coming few months and this funding round will play a key role in that"

 

LDU Pre Series Funding
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