Kotak Introduces Choti SIP to Boost Mutual Fund Participation

Kotak Mahindra Asset Management Company Ltd (“KMAMC” / “Kotak Mutual Fund”) today announced the launch of the “Choti SIP” facility. Choti SIP will be available for all eligible schemes of Kotak Mahindra Mutual Fund*. SEBI and AMFI recently introduced the Choti SIP (Small Ticket SIP), offering an excellent opportunity to bring more Indians into the wealth creation journey.

Nilesh Shah, Managing Director, KMAMC, said, “Only about 5.4 crore unique investors of India’s population are mutual fund investors—leaving a massive, untapped opportunity for penetration and bringing the Indian saver closer to financial freedom. Systematic Investment Plans (SIPs) have been an excellent way to bring new investors and kick-start their mutual fund journey. With the launch of Choti SIP, a new investor can begin their wealth creation journey with a minimum amount of Rs. 250. We can call it ‘Choti Rakam – Bada Kadam’.”

This initiative enables new investors to invest via SIP with a minimum amount of Rs. 250. The rationale behind "Choti SIP" (small Systematic Investment Plan) is to make mutual fund investments more accessible to a wider audience, particularly first-time investors, by lowering the entry barrier. The investor must not have previously invested in mutual funds (SIP or Lumpsum) at the industry level. The investor must invest in the Growth Option and commit to a minimum of 60 instalments on a monthly basis. The payment of instalments should be made through NACH or UPI auto-pay only.

Investors should consult their financial experts and tax advisors if in doubt about whether the plan is suitable for them. Kotak Mahindra Asset Management Company Limited (KMAMC) does not guarantee or promise any returns/futuristic returns.