Jio Haptik Launches AI Agents for SMBs on WhatsApp Starting at ₹10,000

Haptik, a global leader in conversational AI and a subsidiary of Reliance Jio Platforms, today announced its “AI for All” initiative, making enterprise-grade AI Agents accessible to small and medium businesses (SMBs) at an entry price of just ₹10,000. 

Haptik’s SMB offering, Interakt, is a WhatsApp-first CRM, marketing suite, and support automation platform, already trusted by over 50,000 businesses across India and beyond to manage and grow their business on WhatsApp.

With this new launch and powered by Jio Haptik’s Agentic AI Platform, Interakt now enables SMBs to deploy intelligent WhatsApp and Voice AI Agent capabilities to help them further automate their business processes. “Imagine, a small clinic that can take appointments round-the-clock without a receptionist; an educational institute that can answer queries about courses instantly, even outside office hours; or a real estate firm that can guide prospects and book site visits in real time. Since WhatsApp is already the primary channel for most SMBs to interact with their customers, launching these AI Agents on WhatsApp makes them the most accessible and relevant tools for this segment,” said Ahshad Jussawalla, CEO of Haptik. 

“With AI Agents, we’ve reimagined automation to be simpler, faster, and more affordable than ever before. Early adopters are already seeing up to 80% of their repetitive customer support queries resolved automatically, along with a 20–25% increase in lead-to-sale conversions,” continued Jussawalla.

The platform’s learning capabilities mean that automation rates continue to climb over time, reducing manual workloads and driving faster customer resolutions as AI Agents learn from each interaction.

Enterprise-Grade Security at a Nominal Cost

Built on Haptik’s Agentic AI Platform, these AI Agents seamlessly integrate with leading CRMs and backend systems, enabling businesses to automate real and high-stakes customer conversations on WhatsApp. The agents meet enterprise-grade security and compliance standards, ensuring data privacy and reliability for any use case.

Human-Like Intelligence Replaces Traditional IVRs with 24/7 Multilingual Support

Unlike rigid IVRs, Haptik’s Voice Agents understand context, respond conversationally, and act autonomously, handling support queries, bookings, follow-up calls, and lead qualification without human intervention. Their multilingual fluency across 22 Indian languages and 24/7 availability mean businesses can engage customers wherever they are, whenever they need assistance. Multilingual support is especially critical in Tier-2 and Tier-3 cities, where over 22 vernacular languages drive customer engagement and trust, enabling local service providers, from salons to clinics, to converse seamlessly in their customers’ preferred language.

Diverse Use Cases: From Post-Purchase Automation to Patient Support

Brands across industries are already piloting Haptik’s AI Agents to transform customer experiences. Re’equil leverages Voice AI Agents for post-purchase notifications and feedback collection; Pantheon Development uses voice agents to pre-qualify real-estate leads; and Aster Hospitals (UAE) deploys multilingual AI Agents for patient appointment reminders and follow-up care. These diverse implementations illustrate how small businesses can use AI to enhance customer satisfaction and operational efficiency. Interakt’s accessible ₹10,000 entry price point removes traditional CRM onboarding barriers - no developer dependencies, no complex integrations. This brings enterprise-grade automation within reach of even the smallest digital-first SMBs.

With over 50,000 small businesses on board, from D2C brands and personal care providers to clinics, salons, and service-led enterprises, Interakt provides non-technical users with a single interface to manage marketing campaigns, sales pipelines, and customer support. Starting at just ₹10,000, growing businesses can now launch AI-powered conversations on WhatsApp in minutes, eliminating the need for developers, large budgets, or complex toolchains. Haptik is targeting to onboard 300,000-500,000 SMBs over the next 24 months - approximately 1% of India’s digitally active SMB market - solidifying AI Agents as the default tool for businesses serious about scaling efficiently.

“AI stops being a tech layer and becomes a growth engine when it’s tied to clear outcomes like CSAT, churn reduction, and cost per lead,” added Jussawalla. “Our goal is to ensure every business, from the neighborhood café to the national retailer, harnesses AI to delight customers and scale efficiently.”

Haptik continues to serve major enterprise clients, with brands such as Jio, Cred, Ola, PVR,  Adani, Zepto, Unilever, HP, and Axis Max Life Insurance relying on its conversational AI solutions. The company is recognized as a Category Leader by Gartner, G2, and Opus Research.