A leading platform for photography services, VsnapU has raised over 2 Cr. in a Seed Round led by Inflection Point Ventures. The funds received will be used for technological advancement, business innovation and expansion, and procuring more contracts and team expansion.
Founded by Parminder Sahni and Taranbir Singh, who are passionate about the idea, along with their vast experience in travel and photography. VsnapU is a platform that provides photography services across multiple geographies at affordable pricing. The company aggregates locally available photographers which allows them to provide instant photography solutions to both their B2B and B2C clients.
They are currently present in 40 cities in India and are rapidly expanding across 28 countries internationally through their ‘Travel photography model being led by their Co-founder Anshu Sharma, who has joined recently with over 20 years of experience in travel and tourism. VsnapU works with both, full-time photographers as well as gig photographers.
They currently have B2B partnerships with hotel chains (Taj, The Leela), Travel websites (Make My Trip, Thomas Cook), Holiday activity organizers (TripAdvisor), and platforms like Just Dial. They have done over 30,000 shoots and they plan to expand into the wedding photography business by forging new partnerships with established wedding organizers in the country.
Mitesh Shah, Co-founder of Inflection Point Ventures, says, “A photo speaks a thousand words. Clicking pictures to capture every waking moment of our lives has become a ritual for all of us. VsnapU is addressing this market opportunity to ensure that our life changing moments are captured perfectly. Occasions like weddings, baby shower, maternity, birthdays and anniversary always call for a photoshoot where one can time travel to those special moments whenever we like. However, finding the right photographer has become a challenge due to multiple reasons such as unavailability, affordability, and no way to check track record etc. VsnapU has understood the pulse of the customers and have created a platform which not only empowers emerging and professional photographers but also gives the best possible option to the seekers at any given point of time along with live update and progress on their much-awaited photographs/videos. IPV aims to further elevate their business and help them to expand their horizons in India and international market”.
VsnapU specializes in all categories of photography and manages the processing and delivery on the cloud via their online tech-platform developed in-house. They also share live progress and updates from start to the end of shoots, and the client can view the after-shoot processes like editing and quality scoring on their phone or laptops with the live online panel. Tech framework has primarily been developed by Kaushik Singh VsnapU’s co-founder who brings in his technical experience to the company. They send their trained photographer from specific genre to the desired shoot location, resulting in immediate execution of the tasks. Post the shoot, the raw as well as edited images can be seen along with the quality score. The delivery is made automatically via mail and text message of a drive link valid for 365 days on the cloud space.
Parminder Sahni, Co-founder, and CEO, of VsnapU, says about the demand side, “Photographers should be available as easily as other professionals like doctors, engineers, or accountants. Booking a photographer should be as simple as booking a cab or ordering groceries. As social media sites such as Facebook, Instagram, Tumbler, and Pinterest gain popularity, the photography market is likely to witness rapid growth in the coming years.
While Taranbir Sahni, Founder and COO of VsnapU has the same zeal for the supply end and quotes “We want every individual to be confident while taking up photography as a profession. Every artist should have enough projects & financial stability. They should use their time only in creating content. Not client handling or editing or payment follow-ups.”
The global market for photography is estimated to be $30 billion. Innovation and innovative technologies are the focus areas of industry players. In the years to come, the worldwide photography market is also expected to experience different product launches by market players to lure in users. The startup offers professional-quality photographs and editing skills, which boosts its presence in the market for photography. VsnapU has a first-move advantage for on-demand “tourist photography” inside resort/hotels.