Infra.Market Strengthens Wood Panels Industry Presence

Infra.Market, India’s leading Building Materials Platform, is redefining its position in the wood panels industry with an innovative approach that combines a wide range of products and a digital-first strategy. The company has strengthened its manufacturing capabilities with the strategic acquisition of two plants in key wood panel production hubs in Rudrapur and Yamunanagar.

 

The Rudrapur factory focuses on the manufacturing of laminates and Medium Density Fiberboard (MDF), with plywood production based at Yamunanagar. Located in North India, both the facilities benefit from the region’s well-developed manufacturing ecosystem, availability of skilled labor, and access to raw materials at competitive rates, ensuring cost efficiency and high-quality production. Armed with certifications like ISO 9001:2015, ECO Mark, Green Guard, FSC, and ISI, the facilities have a strong daily production capacity with 21,667 sq. mt. of plywood, 12,672 laminate sheets, and an MDF output that has increased from 341 CBM to 900 CBM following expansion. This further reinforces Infra.Market’s growth plans for its business, adding to its efforts of nation-building. 

Leading Infra.Market’s wood panel category is Mr. Shekhar Chandra Sati, an industry veteran with over three decades of experience. Mr. Sati’s expertise, particularly his track record of growing MDF Market share amongst the Wood Panel industry has been instrumental in driving the company’s wood business rapidly. Since taking charge in March 2023, he has led the rapid expansion of the business, building a network of 1,000+ dealers in a short span. A 300+ member sales team further ensures smooth distribution across B2B and OEM sectors. 

Infra.Market’s forward-thinking approach focuses on increasing dealer profitability through strategic initiatives. Dealers benefit from upselling opportunities within projects where the company first supplied concrete, walling solutions, and ceramics. As these projects progress, the demand for wood panels naturally increases, creating additional sales opportunities. Simultaneously, dealers can diversify their offerings beyond traditional wood panels to high-margin products like decorative laminates and hardware. The company’s strong digital capabilities and platform play connect dealers with architects, contractors, and carpenters, enhancing lead generation and sales. Additionally, dedicated sales teams actively capture project-based leads, deepening dealer engagement and strengthening brand loyalty.

 

Aaditya Sharda, co-founder, Infra.Market said, “India’s wood panel industry is growing rapidly, driven by rising demand for sustainable and versatile materials like MDF. At Infra.Market, we are well-positioned to tap into this opportunity through our advanced manufacturing facilities, expanding product portfolio, and strong dealer network, enabling us to fuel the industry’s growth.”

 

Wood Panel Industry: An Overview

India’s Wood Panel industry, valued at approximately $5.1 billion, is expected to grow at a CAGR of 7.2%, reaching around $6.2 billion by FY26. This growth is driven by real estate recovery, rising furniture demand, and the shift toward sustainable materials. One material that has seen significant growth in the Indian market is MDF, where this segment is undergoing a consumption shift with medium to low end of plywood being replaced with MDF.

 

Newer Categories like MDF Driving Industry Growth

MDF is gaining popularity due to its cost-effectiveness, durability, and adaptability, particularly in modular furniture and interior design. Unlike plywood, which is largely dominated by fragmented, unorganized players, MDF is highly organized, requiring substantial capital investments and creating high entry barriers. This has enabled companies like Infra.Market to spearhead growth in the MDF space, driving an industry-wide shift towards more sustainable and cost-effective solutions. The global MDF market was valued at approximately $39.76 billion in 2022, with projections indicating a Compound Annual Growth Rate (CAGR) of 6.9% from 2023 to 2030. In India, the MDF market is expanding at a robust CAGR of approximately 15%, and the consumption ratio of MDF to plywood, currently 20:80, is expected to improve to 50:50 by 2030. Architects and OEMs are increasingly prioritizing MDF due to its precision, design flexibility, and cost-effectiveness. Additionally, its consistency reduces material wastage, making it ideal for modern interiors. The growing demand for value-added variants such as moisture-resistant, pre-laminated, and fire-retardant MDF further fuels its adoption.

 

As India’s wood panel market evolves, Infra.Market’s commitment to innovation is positioning it as a category leader while also generating employment, promoting sustainability, and fuelling demand for modern manufacturing.