IndiaMART Highlights Buyer Trust in Kaam Yahin Banta Hai Campaign

Enabling customers with a plethora of benefits from selection to convenience, India’s largest online B2B marketplace - IndiaMART, launched ‘Kaam Yahin Banta Hai’ campaign today. The campaign premise showcases benefits such as a large variety, convenience, and the best prices, all of these with unparalleled trust that buyers can expect on the platform. With approximately 40% GST-verified trusted sellers, 8 million+ reviews and ratings for products, and a 4.8 Play Store app rating, 20+ crore registered buyers shop with confidence on the IndiaMART platform today and fulfil their business requirements.

Taking a unique approach, the campaign series features three ad films creating a fun banter between a father-son duo and how IndiaMART swoops in to save the day. The father, a seasoned businessman accustomed to traditional sourcing and trading, is shown grappling with everyday business challenges such as arranging bulk quantities at the best prices or finding reliable suppliers. On the other hand, the son, a young, tech-savvy entrepreneur, finds better options, such as IndiaMART, to meet the business requirements easily at affordable prices. Each time, he confidently places a bet with the father - stating Lagi Shart?, a relatable expression to state a confident and a playful dare, showcasing the trustworthiness of IndiaMART. Winning the Shart everytime, the series reflects how every buyer-seller interaction is backed by trust, reliability and security, truly getting the business done. 

Leading the marketing vertical at IndiaMART, Dinesh Gulati, COO, stated, “At IndiaMART, our mission is to 'make doing business easy' and democratize business opportunities for all. Kaam Yahin Banta Hai campaign iterates this commitment among our customers and showcases how moving from traditional methods to digital platforms like ours can genuinely make things easier. The campaign captures the essence of what we do every day, where trust is an implicit guarantee cutting across all interactions. That is, providing access to an unmatched variety of goods at competitive prices to crores of buyers across the country, because Kaam Sach Mein IndiaMART Par Hi Banta Hai.”

The creative partner who helped bring the #KaamYahinBantaHai campaign alive is ART-E Mediatech. Right from conceptualizing, scripting, and execution, the team played a pivotal role in bringing this concept to life. Commenting on the journey, Amit Dhawan, Partner and CEO, ART-E MediaTech,

stated, “The generational contrast between traditional business methods and modern digital solutions sets a perfect stage to showcase what IndiaMART truly stands for. With ‘Lagi Shart?’, we developed a campaign that serves as an authentic expression of IndiaMART’s ethos - playful yet confident, and deeply relatable to both younger entrepreneurs of today and the conventional businessmen across India.”

In 29 years of IndiaMART, it has continued to empower businesses across India and catalyse their digital journey, centred around innovation, trust building, and customer-centricity. With 8 Mn+ suppliers, 211 Mn+ buyers, and more than 119 Mn products, IndiaMART continues to remain the most preferred matchmaking platform for MSMEs and large businesses today. 

Check out the campaign videos here: Film 1 | Film 2 | Film 3