IndiaBonds and Upstox Tie Up to Simplify Retail Bond Investing

IndiaBonds, a Fintech, SEBI-Registered Broker & licensed Online Bond Platform Provider (OBPP), has announced a strategic alliance with Upstox, a leading wealth-building tech platform in India, to enable retail investors to avail a wide range of bond investments on the Upstox platform.

Bonds are a fixed-income investment instrument offering regular, passive returns to investors looking for stability and steady growth in their portfolios.

Under this strategic alliance, retail investors can now access a variety of listed Corporate Bonds, Government Securities and State-Guaranteed Bonds through the Upstox platform, leveraging IndiaBonds’ domain and technological expertise. All execution of transactions shall take place exclusively on IndiaBonds, in strict compliance with SEBI’s extant OBPP circulars and regulatory framework.

With a mission to enable every Indian to invest right, trade right, and build wealth confidently, this partnership reinforces IndiaBonds’ commitment to pioneering the digital revolution in the corporate bond market in India. Together, this integration marks a significant step towards democratising bond investing for retail investors.

Commenting on the alliance, Vishal Goenka, Co-founder of IndiaBonds.com, said, “This is a very exciting collaboration which will open access to our wide range of 100+ Bonds for Upstox’s large customer base. With this seamless tech integration, Upstox’s customers who seek fixed-income investments for diverse asset allocation, can now invest in bonds.”

He added, “While equity investments have gained significant traction in India, debt investments especially corporate bonds are also catching up with retail investors. The Indian bond market stands at US$ 2.78 trillion now and is likely the last bastion of finance to be conquered by technology. This collaboration is well-timed, particularly with portfolio diversification becoming increasingly critical for long-term financial planning, growth, and stability.”

Shrini Vishwanath, Co-Founder, Upstox, said, “Until 2023, we were known for our technological edge in Equities and F&O trading. Today, we’ve evolved into a holistic wealth platform, offering everything one needs to manage and build wealth with confidence. Our alliance with IndiaBonds further strengthens this mission, giving users simplified access to fixed-income investment opportunities and helping them build well-diversified portfolios.”