India Embraces JioBlackRock Asset Management: Raises Above Rs. 17,800 Cr through Maiden NFO

Jio BlackRock Asset Management Private Limited (JioBlackRock Asset Management) – a 50:50 JV between Jio Financial Services Limited (JFSL) and BlackRock – announces the successful closure of its maiden New Fund Offer (NFO), recording a total investment of Rs. 17,800 crore (~USD 2.1 billion), across three cash/debt mutual fund schemes – JioBlackRock Overnight Fund, JioBlackRock Liquid Fund and JioBlackRock Money Market Fund.  

The three-day NFO, which was launched on June 30, 2025, attracted investments from over 90 institutional investors, reflecting confidence in JioBlackRock Asset Management’s value proposition that combines data-driven investing and a digital-first approach. The cash/debt mutual fund schemes also recorded an overwhelming response from retail investors, with over 67,000 individuals investing in these funds during the offer period.

The NFO, which closed on July 02, 2025 was one of the largest in India’s cash/debt fund segment, placing JioBlackRock Asset Management among the top 15 asset management companies by Debt Assets Under Management in the country, out of 47 fund houses. 

These first funds offered by JioBlackRock Asset Management provide a broad range of investors choice to manage different elements of cash and short-term allocations, and put cash to work for meeting differing liquidity, risk and return objectives. Short duration debt and money market mutual funds are a solution for investors looking to get yield by holding lower-volatility and short-term funds, without locking into a long-term commitment and providing clients with the flexibility to meet their liquidity needs. They serve as tools for investment portfolio builders, corporate treasuries and retail investors alike.

Sid Swaminathan, Managing Director and CEO, JioBlackRock Asset Management said: “The overwhelming response to our first NFO from institutional and retail investors is a powerful endorsement of JioBlackRock Asset Management’s innovative investment philosophy, risk management capabilities and digital-first approach. This is a strong start to our journey towards becoming a transformative force in India’s evolving investment landscape, catering to all types of investors.” 

Account Creation Initiative

To enable retail investors to benefit from JioBlackRock Asset Management’s systematic approach to investments, and participate in its upcoming fund offerings, the company has announced an Account Creation Initiative. Designed to simplify onboarding, the initiative allows customers to create investment-ready accounts within minutes through the JioFinance app. 

All that a customer has to do is download and/or open the JioFinance app; click the ‘Invest’ tab on the bottom of the app’s homepage; and begin the account creation and investment journey.