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Technology For SMEs Interviews

HostGator launches 'Host in India' Campaign

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SMEStreet Desk
24 Aug 2016 09:12 IST

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Shashank Mehrotra, BigRock, Endurance International Group

HostGator India, an Endurance International Group brand and leading provider of shared, reseller and Virtual Private Server hosting solutions, has announced its support for ‘Make In India’ with the launch of  ‘Host In India,’ an initiative for Indian businesses.

NEW DELHI: There is a good news for Indian startups and SMEs which are trying to capitalize the govt led campaigns such as ‘Digital India’ and ‘Make in India’. HostGator India, an Endurance International Group brand and leading provider of shared, reseller and Virtual Private Server hosting solutions, has announced its support for ‘Make In India’ with the launch of  ‘Host In India,’ an initiative for Indian businesses.

Indian brands that are looking to establish their online presence can enhance their overall marketability through deploying Indian web hosting services powered by geo-based hosting from GPX- India’s leading tier IV datacentre for faster website loading time and 99.99% uptime guarantee.

“India represents a tremendous growth opportunity for HostGator India considering that we’ve been quite focused on enabling startups, SMBs and new ventures to establish themselves online efficiently,” said Shashank Mehrotra, Managing Director, Endurance India. “The government of India has been making efforts towards enabling local language content and developing the digital ecosystem so that even non-English citizens can communicate online in their native language. We are thrilled to contribute to the Indian government’s initiatives like ‘Digital India’ and ‘Make in India’ by imparting a local flavour in the digital ecosystem with the ‘Host In India’ initiative.”

Further elaborating on HostGator’s approach towards Indian SMEs, Shahank also said, “SMEs posses great opportunity for the entire economic ecosystem. We understand the potential of this segment and therefore, we are creating such products which can make a difference in the day today business of any SME or SMB.”

Through this initiative of ‘Host in India’, HostGator India aims to drive adoption of local hosting solutions amongst web designers, developers, bloggers, startups, enterprise businesses, application hosts and ecommerce sites that experience high traffic in India. Customers will have access to local language support with trained staff fluent in popular regional languages as well as the option to make transactions in local currency.

‘Host In India’ works in-sync with the ‘Make in India’, ‘Startup India’ and ‘Digital India’ initiatives of the Government of India, which are aimed at digitally and technologically empowering our economy. Through local geo-hosting in India, customers will be able to boost their website latency speed in comparison to sites hosted in the United States, leading to minimal lag and quicker load times.

The major features of the Host In India initiative include:

  1. Localized geo-hosting (GPX): GPX is the leading tier IV datacenter in India and offers a 99.99% uptime certified facility so that HostGator India’s servers are as close as possible to website visitors, leading to faster loading time for the site. Hosting in India also augments the paid and organic marketing efforts of brands.
  2. Local currency, local payments: The initiative provides the option to make transactions in Indian Rupee (INR), ensuring that all proceeds from the transaction remain unaffected by fluctuating foreign exchange rates. Moreover, the initiative supports multiple modes of payments including NEFT, RTGS, NET banking, bank deposits and credit and debit cards. HostGator India has partnered with PayTM for this initiative. The partnership aims to leverage PayTM’s Wallet and Payment Gateway Services for ease of use and convenience for Indian consumers.
  3. Local support:HostGator India remains committed to providing 24/7 support, which is available through phone, chat, tickets, email and social media platforms. Its support staff is trained to help customers in Hindi, English and a host of other regional languages.

To learn more about HostGator India’s ‘Host In India’ initiative, please visit: www.hostgator.in/host-in-india

 

Shashank Mehrotra Digital India Make In India HostGator Host in India Endurance International Group Startup India
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