Home Essentials Raises Pre-Series B To Expand Omnichannel

Home Essentials,  India’s fastest-growing D2C brands for home and kitchen essentials, has raised a 70Cr in Pre-Series B funding round. The round was led by 360 ONE Asset, with participation from their existing investor - India Quotient. The capital infusion will primarily be directed towards expanding the company’s omnichannel presence and deepening its product portfolio in kitchen and home improvement.

Founded in 2024 by brothers Tanishq Jain and Divyam Jain in Gwalior, Home Essentials has rapidly disrupted the unorganized home products market. The brand was born from a simple insight: Indian homes deserve functional, aesthetic, and affordable solutions that go beyond basic utility. With a "design-first" approach to everyday items—from airtight storage to ergonomic loose furniture — Home Essentials is bridging the gap between expensive luxury brands and unbranded utility items and aspires to become a destination for all things home and kitchen.

In just under two years since inception, the company has grown from a small-town operation to a nationwide brand, serving over a million customers. Alongside the rapid growth, the brand has maintained strong unit economics with a focus on profitability. The company is also rapidly increasing its offline presence and plans to have 20 stores by this year spread across the country.

Mr. Sumit Jain, Senior Fund Manager, 360 ONE Asset: “Home Essentials is redefining a large fragmented category with aesthetic and functional products,  and are creating a leading home and kitchen destination-play in India. Tanishq and Divyam have demonstrated exceptional execution skills, building a capital-efficient business that resonates deeply with the aspirational Indian consumer. We are excited to become partners in their scaling journey, as they build India’s most loved Home & Kitchen brand.”

Madhukar Sinha , Partner , India Quotient : We backed Home Essentials early on as Tanishq and Divyam identified a clear gap in the Indian market for home utilities that seamlessly blend smart functionality with premium aesthetics at affordable price. Their rapid growth speaks for itself. We are excited to see them leverage this new round to expand their catalogue and reach millions more customers across the country

Tanishq Jain, Co-Founder & CEO of Home Essentials, shared his excitement, "At Home Essentials, our vision is to become the ultimate destination for thoughtfully designed home and kitchen essentials. The strong response to our experiential stores validates our belief that customers seek products that are both highly functional and beautifully crafted. With the continued support of India Quotient and the backing of 360 ONE Asset in this phase of growth, this capital enables us to expand from a strong online presence into thoughtfully designed physical stores across Tier 1 and Tier 2 cities, accelerating our journey to build a nationwide retail footprint."

Divyam Jain, Co-Founder & CMO, added “Winning D2C plays in India are ones that not only have a deep understanding of the young consumer’s aspirational needs but also strong control over supply chain backend, omnichannel presence and razor sharp product experience. We want to be not only India’s most loved Home and Kitchen brand, but also an operating organization at the cutting edge of performance and efficiency – 360 One Asset and India Quotient are great partners in our journey of excellence.”