Hitachi Targets $6 Billion Video Security & Monitoring Market

Hitachi Insight Group, which is for driving Hitachi’s global unified internet of things (IoT) business and go-to-market (GTM) strategy introduced three new Hitachi Video Management Platform (VMP) models designed to aggressively move the company into the video security and monitoring market—a more than $6 billion total available market (TAM) opportunity based on recent estimates from an independent research firm.

The new Hitachi VMP configurations combine virtualized compute and storage and are delivered as fully integrated, turnkey appliances. These new models are optimized for enterprise video security and monitoring environments and support video analytics. Hitachi also announced that it is growing its partner ecosystem and expanding its strategic alliances with digital video management system (DVMS) industry leaders Milestone Systems and OnSSI to develop and deliver joint solutions that offer increased levels of enterprise security, workplace safety, and industrial and operational efficiencies.

Video management systems provide a critical foundation for both physical and digital information assets that support a holistic security program and regulatory compliance in enterprise and institutional security environments. Video monitoring, which has traditionally supported only physical security, is now being used to support new applications, such as improving traffic congestion, increasing industrial and operational efficiencies and supporting workplace safety. These applications are driving a flood of “big video” data that requires enterprise-class storage, fast data recall, expanded data security and little-to-no degradation to effectively support real-time monitoring and analysis. Although most enterprise customers today are looking to embrace digitalization to transform their businesses, many existing video storage and monitoring solutions still rely on legacy technologies and analog video formats that cannot fully capitalize on IoT or support analytics and advanced technologies. Hitachi VMP is designed to address this gap.

“Video monitoring and security are key areas where digitalization can offer profound benefits. However, the migration to digital video solutions has been slow, due in large part to the limitations of existing products and a reliance on legacy technologies and analog video formats. With its Video Management Platform, Hitachi is addressing a major gap in the video compute and storage market that has prevented physical security solutions from evolving to fully embrace digital transformation and IoT,” said Pierre Bourgeix, vice president at consulting firm SecureState. “The Hitachi Video Management Platform segments, stores, scales and protects video data to mitigate and manage security threats consistently and with clarity. Hitachi VMP bridges the digital and physical divide in enterprise environments to help security, IT and business operations teams better utilize video technologies to reduce risk, increase security and workplace safety, and drive greater operational and organizational efficiencies.”

To extend the benefits of Hitachi VMP and help customers further maximize the potential of their video assets, Hitachi is working with partners Milestone Systems and OnSSI to deliver next-generation video management solutions built on their trusted and market verified technologies. Hitachi VMP has been fully tested and certified compatible by its partners to support the XProtect VMS software from Milestone Systems, and the Ocularis 5 VMS software from OnSSI, respectively. Hitachi is collaborating with both companies to co-develop solutions, accelerate GTM and expand opportunities in the fast-growth video security and monitoring market.

“Milestone’s robust open IP video management software together with the simplicity and reliability of Hitachi’s Video Management Platform will help to pave the way for smarter, safer cities, industries and businesses of the future,” said Reinier Tuinzing, strategic alliances manager, Americas, at Milestone Systems. “Hitachi VMP has successfully completed the Milestone Certified Solution Program and passed all required certifications for operating with Milestone XProtect VMS software. We’re glad to be teaming with Hitachi to develop high-reliability video monitoring and security solutions that will enable our mutual government, enterprise and industrial customers to fully capitalize on their video data, manage risks, protect people and assets, optimize processes and reduce costs.”

“We see tremendous opportunity for OnSSI and Hitachi to gain prospects and take share in a marketplace ripe for next-generation video management solutions,” said Mulli Diamant, vice president of international business development at OnSSI. “During VMP’s certification testing, we were impressed with how well its virtual foundation performed in supporting a thousand-camera system. We’re pleased to be working with Hitachi to bring to market the unique high-efficiency recording engine of our Ocularis 5 VMS with the Hitachi Video Management Platform to improve physical and information security, and drive new levels of operational capabilities for our mutual customers.”

“Our customers want to do more with their video assets than is possible with existing video management platforms or legacy technologies like CCTVs,” said Mark Jules, vice president, public safety and smart city solutions at Hitachi Insight Group. “We designed Hitachi Video Management Platform to take their video security deployments to the next level. Together with our world-class channel and alliance partners, Hitachi is supporting video analytics and other advanced technologies that will future-proof their security environments and help them fully capitalize on digital video and IoT. We’re pleased to be working with Milestone, OnSSI and other industry leaders to deliver the next-generation solutions that will propel our customers’ businesses forward.”