Haier Kicks off The Festive Season with Exciting Consumer Offers

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Global leader in Home Appliances & Consumer Electronics — Haier has announced a range of attractive consumer offers, bringing joy to the festive celebrations this season. The promotion has begun with the festivities and will last till 7th November, 2018 across the country.

Haier understands the evolving needs and preferences of the consumers and its product innovations are a testimonial of the same. Thus, boosting the consumer buying sentiment and adding to the festive fervour, the brand has announced a Fixed EMI offer with Bajaj Allianz to bring home any product from its premium range at INR 2018 only. Haier is also offering unique warranties on its range of products like – 3-year warranty on all Haier televisions (80 cms and above) and 4-year extended complete warranty with free installation on Haier split air conditioner range for just Rs.999.

Adding sparkle to your gaieties and to enhance the shopping experience of customers, Haier is offering attractive consumer finance options. Further, an array of attractive consumer offers will be available across all product categories where consumers will get exciting gifts on purchase of Haier products during the promotion period.

List of Offers:

  • Free cutlery set with a purchase of any Bottom Mount refrigerator
  • Free Haier dry iron with any top mount refrigerator
  • Free wine glasses with Haier wine cellars
  • Free Haier steam iron with any Front Load washing machine
  • A dry iron free with purchase of any Top load washing machine
  • Absolutely free Installation on purchase of any Haier water heater

Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances (India) said, “We are extremely happy to announce the lucrative consumer offers for this festive season. With the core focus on our brand philosophy of customer inspired innovation, we aim to forge a stronger bond with our consumers by addressing their evolving needs and expect to have phenomenal festive season sales this year. Following a 360 degree approach this festive season, we will run our marketing initiatives via various platforms such as Electronic, Print, Digital and in-store branding etc.”

Haier has put together a strong marketing strategy across categories to promote its products this festive season. The brand has devised consumer-insight based campaigns to target its audience across age groups and geographies. This year, Haier will be an associate sponsor season 10 of ‘Kaun Banega Crorepati’ with its Bottom Mounted Refrigerator line-up on Sony channel. Other key sponsorships include – ‘Mega Icons’ on National Geographic channel, Dance Plus Season 4 on Star Plus, Sa Re Ga Ma Pa on Zee TV and Master Chef Australia on Star World. These partnerships are in sync with the brand’s philosophy of customer inspired innovation thus increasing the excitement and brand recall amongst its consumers.

This year, Haier also partnered with Unimoni Asia Cup 2018 as Official Global Partner & Associate Gold Sponsor. To bring cricket to a larger Indian audience, Haier ran a consumer contest #AsiaCupWithHaier through which fifty lucky winners stood a chance to travel to UAE to watch an Asia Cup match live. Additionally, the brand will also be sponsoring India-West Indies cricket series which will start from 4th October 2018 to 11th November 2018 to build a closer connect with the consumers and enjoy the spirit of cricket together.

SMEStreet Desk

SMEStreet is fast growing platform dedicated to entrepreneurs from small and medium sized businesses (SMEs). Committed to facilitate Knowledge & Networking for Business Growth, SMEStreet offers value added content which shows the actual voice of Indian MSMEs.

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