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Mohammed Roshan, Co-founder & CEO of GoSats
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GoSats, an Indian asset-based rewards company, announced a strategic collaboration with e-commerce major Flipkart today. The partnership will enable GoSats and Flipkart users to swap their SuperCoins to Sats, Gold and vice versa. The swapped Sats can be used to purchase vouchers, complete utility payments and UPI merchant payments, whereas the swapped SuperCoins can be redeemed to receive discounts and make purchases on Flipkart. The SuperCoins can also be leveraged by users to receive up to INR 200 discount on purchase of the Elite Card.
The partnership will enable users to choose the number of Flipkart SuperCoins they would like to swap to Sats and vice versa. The SuperCoins are worth INR 1 each, and a minimum of 10 SuperCoins will be required to swap into Sats. Users can redeem 200 SuperCoins to purchase the Elite Card to enjoy premium perks. Furthermore, Sats worth INR 500 can be swapped for 500 SuperCoins for purchasing on Flipkart. This development commemorates GoSats registering 1 million users in India on the back of several recent feature launches, such as BBPS and SatsPay, assisting the brand to register a 35% growth since. The brand is registering over 2,000 transactions using BBPS daily on the GoSats Elite Card — bolstering their commitment to transform India’s digital finance.
Sharing his insights on the partnership, Mr. Mohammed Roshan, Co-founder & CEO of GoSats, said, “India’s digital finance ecosystem is still at a nascent stage and our objective is to transform it by integrating Sats & digital gold. Through the Elite Card, we are uniquely positioned to assist the transition of Indian users towards digital finance, where transactions lead to passive investment habits and opens up a brand new avenue to spend their digital wealth for diverse requirements. This strategic partnership with Flipkart SuperCoins will enable users to not only swap their SuperCoins with Sats, but also essentially make the purchases free — an aspect that we hope to spearhead in the country.”
This strategic partnership offers a major milestone for Indian users who leverage the app for bill payment requirements in electricity, FASTag, and postpaid recharge, along with e-commerce transactions on leading online marketplaces like Flipkart, Myntra and others. Furthermore, the Sats have a lifetime validity, helping users with an innovative way to maintain their SuperCoins that have a limited validity.
The strategic collaboration paves the way for more innovative features for GoSats as the brand is looking to double its user community in 2025. The brand’s long-term goal closely aligns with the Government of India’s ‘Digital India’ initiative — supplementing the comprehensive transformation of digital finance in the country.