GetSetUp Partners with ICICI Prudential Asset Management Company to Offer Classes to Older Adults

GetSetUp, an online platform for older adults to learn and develop new skills has joined hands with India’s leading Asset Manager, ICICI Prudential Asset Management Company Ltd, to offer classes about financial tools for saving and investment to its members. Topics for these classes will range from basic economic financial principles, investments for retired life, types of mutual funds and how various funds and other investments work etc.

GetSetUp provides seniors with a safe place to not only learn from peers but to also come teach and share the skills they have gained over their lifetime. There are over 3000 weekly live interactive classes taught by creators who are older adult experts in their field, community members, and special guests.

ICICI Prudential AMC is one of India’s most respected financial services brands with two decades of experience in Fund Management as they significantly contribute towards the growth of the Indian Mutual Fund industry. The company enjoys the trust of nearly 8 million investors. The company bridges the gap between savings and investments, creating long-term wealth for investors through innovation, consistency and sustained risk-adjusted performance.

Abhijit Shah, ICICI Prudential

Abhijit Shah, Head of Marketing, Digital & Customer Experience, ICICI Prudential AMC commented on the partnership saying, “With our arrangement with GetSetUp, we hope senior members will become adept and comfortable with Finance & Investments and leverage it for learning new skills & planning their finances better. ICICI Prudential AMC endeavours to simplify the investor journey to meet their financial goals, and create great customer experiences through innovation, consistency & sustained risk-adjusted performance.”

Deval Delivala co-founder and SVP of GetSetUp commented on the partnership saying, “At GetSetUp, we are on a mission to empower older adults with skills and opportunities and financial literacy is a major part of it. The arrangement with India’s leading Asset Manager, ICICI Prudential Asset Management Company Ltd. is a step ahead in the direction of providing relevant and detailed information on financial tools that older adults could benefit from. We expect this information to help our large community in India to feel confident in their understanding of the financial options available to them so they can feel more financially secure."

According to the Tech Spotlight Data findings released in October 2022 by GetSetUp, more and more older adults are using various devices to consume content online. Learners can join GetSetUp from any mobile device and have access to select free classes on the platform. By signing up for an annual membership (₹3000 yearly) they can then access hundreds of classes on health & fitness, technical skills, entrepreneurship, DIY, well-being and more that are available around the clock at a click of a button.