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GEM Enviro launches ‘Rivivere’

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Rivivere by Gem Enviro is a recycle polyester fiber, spun yarn and premium fabric by Ganesha Ecosphere 

NEW DELHI: Gem Enviro Management Private Limited, formed to facilitate recycling of all kinds of packaging waste (such as PET, plastics, paper, etc) and marketing / promotion of recycled products, thus ensuring a greener and safer environment for the present and future generations, announced the launch of its new brand – Rivivere at the Yarn Fabric and Accessories Trade Show 2016, New Delhi. Rivivere stands for ‘live again or bringing to life again’, with the tag line “Redefining fashion and comfort”

It is a Recycle polyester fiber, Spun yarn and Premium fabric by Ganesha and GEM is the marketing and branding Partner for Ganesha Ecosphere Limited. Under this partnership, GEM Enviro promotes Ganesha Ecosphere’s recycled products and help the company in its branding and marketing endeavors.

Fabric made from this yarn will be utilized in the premium segment of suiting, shirting, active wear and fashion fabrics. GEM initially displayed formal wear, casual wear and Active wear fabric blended with various other yarns like cotton, and lycra, starting Nov 23rd up till Nov 26th at the YFA 2016 NSIC exhibition center, at Okhla , stall no. A30.

Speaking at the launch, Sachin Sharma, CEO, GEM Enviro Management, commented, “We are delighted to bring forth Rivivere which will be our premium offering along with Ganesha Ecosphere. There are no better platforms to launch our premium fashion brand Rivivere, other than the Yarn Fabric and Accessories Trade Show, 2016 which is conceived to cover the entire textile value chain, and provide an unmatched opportunity to all stake holders and segment leaders, from across the globe to show-case their unique offerings. The platform will witness participation from 250+ brands from an anticipated 15+ countries with over 15000+ trade visitors to visit the four day mega event.”

Upholding its reputation as a responsible corporate citizen, committed towards environmental sustainability, the company will be installing 1 RVM at the trade show, which will be collecting empty water bottles at the venue. The company will create awareness about this initiative amongst visitors and other participants at the exhibition.

Ganesha Ecosphere Ltd. Is India’s leading Recycling Company with a 25% market share, primarily engaged in the production of Recycled Polyester Staple Fiber (RPSF) from waste PET bottles. Pioneer in the process, GESL recycles more than 4.4 billion bottles annually.

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