Freshworks Appoints Shelton Rego as Vice President of Sales for India

Freshworks Inc., announced today the appointment of Shelton Rego as the new vice president of sales to drive growth in India to strengthen the company’s market presence and deliver value to customers in the region. Freshworks currently serves over 68,000 customers worldwide and in India and works with recognizable household brands like Mahindra & Mahindra, Tata Consumer Products, Asian Paints, Dunzo, PhonePe, Purplle, WinZO Games and more. 

Rego brings extensive experience in sales leadership, business development, and customer acquisition, and has a strong track record of building successful teams. He previously worked at Jio Platforms, the technology subsidiary of the Reliance Group, where he served as country head for its cloud business, Jio Cloud. Prior to Jio, Rego held roles at business software companies including Google Cloud, SAP Concur, and Oracle.

“Shelton Rego has the experience and accomplishments building exceptionally strong market share for SaaS industry giants in India. We believe he can do the same for Freshworks,” said Abe Smith, Chief of Global Field Operations at Freshworks. “His home court advantage will serve our customers and employees well as we continue to gain traction in Freshworks’ home country.”

In his new role, Rego will oversee regional business strategy for India, focusing on expanding market share, fostering customer relationships, and identifying new partnership models for growth. He will take Freshworks’ AI-powered customer experience and employee experience solutions to Indian businesses and work closely with the global go-to-market leaders as Freshworks aims to reach $1 billion in annual revenue in 2026. 

Rego said, “I am thrilled to take on this new role at Freshworks, an Indian-founded company that has built a significant global business. Freshworks stands out from competitors with its simple and effective software that delivers near immediate return on investment. I’m excited to contribute to Freshworks' mission of helping businesses forge meaningful customer relationships while empowering teams with technology powered by generative AI. As businesses navigate the Gen AI wave, I believe Freshworks, with Freddy AI, will be the de facto solution for those eager to lead and build the future.”