FirstClub Raises $23M Series A Led by Accel, Expand Quick Commerce Model

India’s only quality-first quick commerce platform FirstClub Technology Pvt. Ltd., today announced it has raised $23 million in Series A funding. The round is led by returning investors Accel and RTP Global, with participation from Blume Founders Fund, 2am VC, Paramark Ventures and Aditya Birla Ventures. The funding raise, closed within just three months of launch, values the company at ₹1050 crores ($120Mn USD).

FirstClub is reimagining how discerning Indian households shop for everyday essentials by putting product quality, ingredient transparency, and consumer well-being ahead of transaction scale. Unlike conventional quick-commerce players, the platform has already banned over 200 harmful additives, independently tests staples like milk, ghee, and oils, and curates only those brands that meet the highest global standards. Similar to Costco’s model of delivering high-quality products at consistently fair prices, FirstClub tailors this approach for India through a curated philosophy, by working with brands and manufacturers to deliver high-quality, affordable products. This selection helps consumers avoid choice fatigue and makes everyday shopping simpler, so families can buy with confidence and peace of mind.

Since its Bengaluru launch in June 2025, FirstClub has expanded to four “clubhouses” (its dark stores) in the city, onboarded 4,000+ curated SKUs from marquee brands across packaged foods, fresh produce, bakery, dairy, and nutrition, built a 185-member team, and a robust in-house supply chain and tech stack. FirstClub is expanding rapidly, with more clubhouses set to open in the next eight weeks, on track to service all of Bengaluru before Diwali.

“Quick commerce today is built for speed, not standards. At FirstClub, we’re changing that. Every product on our platform is tested, tasted, and vetted end to end—so when it comes to food, there are no compromises. We deliver everyday essentials that are not just fast, but products you can trust, accessible and affordable for every Indian household that refuses to compromise on quality. Our early momentum — with 2x average order values versus any other platform in the category, 60% exclusive products, and high repeat rates — shows that India is ready for a new standard in retail.” said Ayyappan R, Founder & CEO of FirstClub.

The fresh capital will fuel expansion with 35 new clubhouses in the next six months, alongside the launch of multiple fulfilment formats such as cafés and daily subscriptions. FirstClub will also expand into new categories, including kids’ food, pet food, nutraceuticals, home care, gifting, and furnishings, curated through strategic partnerships with Indian and global brands. Hiring will accelerate across engineering, operations, category, and marketing, with a focus on young, just out of campus talent, who are eager to shape the future of quality commerce in India.

“India’s next wave of commerce will not be defined by speed alone, but by the assurance of quality and trust. Consumers are becoming increasingly discerning about what enters their homes, and that shift creates a massive opportunity to reimagine everyday retail. FirstClub has demonstrated rare early product-market fit within just three months of launch, building a full-stack platform with category ownership, operational discipline, and strong consumer love,” said Barath Shankar Subramanian, Partner at Accel. “At Accel, we believe the future of commerce lies with platforms that pair speed with uncompromising standards, built on a deep understanding of evolving consumer behaviour and FirstClub is leading that movement from day one.”

Nishit Garg, Partner at RTP Global said, “In a world of overwhelming product choices and confusing ingredient labels, FirstClub is closing the trust gap for Indian consumers. Ayyappan’s leadership, deep operator experience, market and category understanding are evident in the way the team has achieved early operational excellence and strong consumer love within just months of launch. We are excited to deepen and continue our partnership.”

Chunsoo Kim, Managing Partner, Paramark Ventures said, “India’s consumption landscape is changing faster than ever, with the introduction of quick commerce just a few years ago. However, consumer expectations are now rising even faster — demanding higher-quality products, not just reliable delivery of everyday essentials. FirstClub is at the forefront of this shift — making trusted products accessible at scale. This requires a different mindset, new infrastructure, and entrepreneurial rigor — all of which FirstClub has demonstrated early in their journey. We are excited to back their vision and be part of this journey.”

“We’re truly grateful for our investors’ support as we build FirstClub for a new India — where households deserve better quality, better taste, and no compromises. By making trusted essentials accessible within 30 minutes, we’re proving that everyday convenience can go hand in hand with uncompromising standards,” said Ayyappan.