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U GRO Capital aims to reach 5 Lakh MSMEs for Digital lending Platform Sajeevini

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U GRO Capital, a technology first, small business lending platform today announced the launch of ‘Sanjeevani’, an end to end digital lending platform to boost the capital-starved MSME sector in India, reeling from the aftermath of Covid-19. The company is committed to reaching out to 500,000 MSME clients. U GRO Capital is making the announcement to launch this program in the run up to the World MSME day being observed today, 27th of June.

U GRO Capital has built a deep digital architecture that is empowered by video-based KYC, Personal Discussions and algorithm-driven predictive risk tools to launch an industry-first, program that will accelerate instant loans, (both secured and unsecured), up to INR 2 crore so that businesses can be re-started and the economy can recover from a three-month hiatus. To be launched on July 1, the program also offers an in-built, upfront, moratorium up to three-months to aid businesses whose working capital cycles have been disrupted either by supply chain breakages, labour issues or adverse cash flows during the Covid-19 induced national lockdown.

Also Read: SMEStreet’s World MSME Day Announcement

‘Sanjeevani’ will ease the borrowing experience and quicken the loan disbursal process, of MSMEs particularly in a Covid-19 environment where physical verification comes with its own set of challenges. The entire process, from filling the application form, sharing documents and getting disbursal of the loan can be completed from your workplace within 3 – 5 business days depending on the availability of the relevant documents with the applicant. This is by far an improvement as compared to weeks taken earlier for disbursals in this segment.

Shachindra Nath, Executive Chairman and Managing Director of U GRO Capital said, “U GRO Capital, was set up as a business to provide a lease of life to the unsolved credit needs of the MSME sector, empower the sector, uplift the economy and create new jobs in the community. Currently, the MSME sector is reeling under the aftermath of Covid-19. So far, the Government has offered a INR 20-trillion financial package to help revive lending to micro, small and medium enterprises (MSMES) and protect incomes of individuals. Despite the efforts by the Government and the lenders, the sector is set back by labour issues and lack of income generation. Sanjeevani, is poised to benefit the sector with timely access to capital, critical to revitalise the health of the economy. We believe our commitment through this program will aid several entrepreneurs across the country to revive their businesses.”

Features of ‘Sanjeevani’ are as under:

  • Key focused sectors: Healthcare, Education, Chemicals, Food Processing/FMCG, Hospitality, Electrical Equipment and Components, Auto Components, Light Engineering
  • Range of amount: INR 10 Lakhs – 25 Lakhs (Unsecured) & INR 50 Lakhs – 2 Crore (Secured)
  • Duration of the loan : 2 – 36 months (Unsecured) & 7 – 10 years (Secured)
  • Time line for disbursal: Industry best TAT

Below is process to avail the loan:


  • MSME fills in a loan application – Either assisted by a GRO Partner (DSA) or Directly (Will be launched subsequent to 1st July 2020)
  • Uploads GST (through OTP) and Bank Statements
  • Receives in-principle approval within 60 minutes
  • U GRO Capital reaches out the MSME to complete the application and conducts a video KYC, Video Personal Discussion and signs loan documents digitally
  • E-NACH setup in completed

Loan is disbursed

SMEStreet Desk

SMEStreet is fast growing platform dedicated to entrepreneurs from small and medium sized businesses (SMEs). Committed to facilitate Knowledge & Networking for Business Growth, SMEStreet offers value added content which shows the actual voice of Indian MSMEs.

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