Paisabazaar.com Launches Brand Film Dedicated to MSMEs

Online destination for all kinds of loans, Paisabazaar.com, has announced the launch of its new brand film named ‘We will come out stronger’ dedicated to the Micro, Small and Medium Enterprises (MSMEs).

The said film is dedicated the MSME sector which has been severely impacted by COVID-19 induced lockdown.

The film focuses on small and medium-sized businesses, with the key message that Paisabazaar.com, along with the entire country, stands united with them in these challenging times.

''The MSME segment contributes around 30 per cent of India's GDP and is an integral part of the country's ecosystem. We have been working with our Bank and NBFC partners to make access to credit simpler and more convenient for India’s businesses,'' said Naveen Kukreja, chief executive officer and co-founder, Paisabazaar.com.

''We have had millions of conversations with self-employed customers from all over the country in the last few years and are aware of their resilience. Through the film, we want to send out the message that together all of us would come out of these tough times stronger," he added.

Commenting on the same, Sai Narayan, chief marketing officer, Paisabazaar.com, said, “As one of India’s most trusted and popular consumer brands in financial services, our message to customers is that Paisabazaar.com will always be there for you – with the right product and the right advice.

''Our relationship with customers is beyond loans and money, it’s about life-long trust. In these challenging times, we wanted to show solidarity with our self-employed customers, through this film,” he added.