BUSINESSNEXT Positioned as a Leader in Financial Services CRMs 2023

The 39 criteria evaluation assesses the 10 most significant financial services CRM Platforms

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BUSINESSNEXT, a universe of composable enterprise solutions for banks and financial services has been positioned as a ‘Leader’ in The Forrester Wave™ Financial Services CRM, Q3 2023 report for its purpose fit CRMNEXT platform. Forrester, an independent and most influential research and advisory firms with global presence, evaluated the 10 top vendors of financial services CRMs across 39 criteria, grouped into three high level categories: Current Offering, Strategy, and Market Presence.

CRMNEXT platform received the highest score in the Account Opening and Customer Self-Service / engagement criteria, as well as the highest score possible in 19 criteria including:

  • Prospecting And Outreach capabilities to continuously learn and improve offer recommendation accuracy.
  • Lead Generation and Prioritization to automate prospect scoring and routing.
  • Customer insight and 360 view to generate insights for its smart Action Center

The report states that BUSINESSNEXT best suits midsize to large financial services firms that have complex processes.

Commenting on the recognition Sushil Tyagi, Executive Director, BUSINESSNEXT, said, “It is indeed a proud moment for us to be positioned as a ‘Leader’ amongst the financial CRMs as it underscores our deep vertical strength and domain expertise. Our products are built on composable architecture and are agnostic to any cloud service provider with a focus on low code/no code model driven with 13 levels of designers. While CRMNEXT continue to witness exceptional adoption rate, we shall continue to invest in the mechanisms to usher ‘Total Experience’ riding on new age technologies.”

Forrester defines the financial services CRM market as ‘A CRM system purpose-fit for financial services businesses to engage, attract, acquire, and retain customers and to create insights into financial services customers’ activity and behavior.’ The vendors were evaluated for CRM functionalities purpose-fit for retail banks, insurers, investment and wealth management firms. They were evaluated basis their comprehensive market offerings and strategy and placed across the gradient of Leaders, Strong Performers, Contenders, and Challengers.

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