TV-shopping marketplace turned House of Brands Ezmall, has partnered with Unicommerce to streamline its supply chain operations for its wide range of product offerings. The company will be processing its orders and managing its warehouse with Unicommerce’s platform thereby ensuring greater accuracy and faster deliveries to its consumers.
EzMall is host to 10+ D2C brands that offer an extensive array of products across apparel & accessories, beauty & personal care, electronics and kitchen appliances segments. Targeting to be India’s largest house of brands, Ezmall has been driving engagement and interaction between shoppers and sellers through its 24X7 TV shopping channel, its brands’ websites as well as through various marketplaces.
Having launched its D2C vertical, Ezmall started witnessing higher order volumes. The brand opted for Unicommerce's comprehensive SaaS tech for order management and warehouse management after having tried other technology applications which could not address their operational difficulties like unsynchronized inventory, improper order allocation, bulk order management, logistics management as well as return orders management.
Unicommerce’s platform, which knits the background processes of e-commerce operations seamlessly thus helping brands optimize their costs, increase sales, and improve unit economics, will enhance Ezmall’s warehouse operations and accelerate its order processing. Currently, D2C brands under the umbrella of Ezmall process an average of 30000+ monthly orders through its one warehouse located in Noida, serving thousands of customers across the country.
Regarding the partnership, Kapil Makhija, CEO of Unicommerce, said, “Unicommerce’s effective supply chain system helps automate supply chain processes and enhances capabilities to handle the rising number of orders. We are thrilled to partner with Ezmall and offer the best-in-class technology to power their e-commerce operations. Unicommerce has strategically secured a prominent position in the Indian market, having achieved a history of success in various industry sectors. Our adaptable and resilient product structure provides a competitive advantage, positioning us as the favoured option for companies seeking to expedite their business expansion.”
Speaking on the announcement Vishal Srivastava, Business Head of Ezmall said, “The demand for our products has been growing month by month and we are eying to better serve Ezmall’s fast-growing consumer-base owing to our aggressive plan of launching more brands in coming months. Our foremost goal is to enhance the customer experience and fortify our standing in the industry. Unicommerce is recognized as a top-tier integrated supply chain technology platform for e-commerce businesses in India, and we are delighted to partner with them. We are confident that technology will play a pivotal role in delivering a seamless shopping experience to our customers, and this partnership marks a significant stride in that direction.
Unicommerce, with its robust technology, is reshaping India’s e-commerce and new-age retail industry. The platform provides an extensive integration network across marketplaces and carts, POS systems, 3PL service providers, ERPs, and POS systems. With its deep-rooted presence in India, the company has witnessed growth in its international business across the Middle East and Southeast Asia.