Equitas SFB Join Hands with Edelweiss Life Insurance to Strengthen Life Insurance Products

With a view to empower customers with greater financial security, Equitas Small Finance Bank (SFB) and Edelweiss Life Insurance has announced their bancassurance partnership. This partnership will allow the bank’s vast customer base to access Edelweiss Life’s comprehensive life insurance solutions.  

Elated to partner with Edelweiss Life Insurance, Mr. Murali Vaidyanathan, Senior President and Country Head, Equitas Small Finance Bank, said, “At Equitas, we are committed in building strong partnerships that complements the value we offer to our customers. Expanding our range of saving products, we are collaborating with third-party providers to offer insurance coverage to our customers through open market framework. Together with Edelweiss Life Insurance, we will provide services that encompass diverse plans ranging from protection, savings, endowment and ULIP. We hope this tie-up will offer our customers access to a wide range of financial services that support the financial wellbeing.”

Anup Seth, Chief Distribution Officer, Edelweiss Life Insurance, said, “This partnership strengthens our presence in the Southern markets, enabling us to reach more customers with solutions tailored to their dreams and aspirations. We are proud to collaborate with a like-minded institution that shares our deep commitment to customer centricity and advisory excellence—values that are at the heart of everything we do.”

As part of its multi-product strategy, this partnership underscores Equitas SFB’s commitment to offering holistic financial solutions that integrate savings, investments, and protection under one roof. Tailored for today’s discerning savers, these offerings combine disciplined wealth creation with essential financial security and aligns seamlessly with customers’ evolving life-stage goals.

Together, Equitas Small Finance Bank and Edelweiss Life Insurance are poised to create a strong ecosystem for protection, wealth creation, and best-in-class insurance advisory for their customers.