Easy Pay Joins ONDC to Support MSMEs with Digital Tools

Easy Pay, a leading payment solution company and one of the first fintech company to go onboard on ONDC for offering both retail and financial Services integration solutions, today announced its listing as a seller on the ONDC.  With this move, the company will now offer MSMEs and small businesses access to a broad range of digital services, including seamless integration of financial solutions and e-commerce services, all under one umbrella.

Easy Pay aims to onboard 5000 MSMEs who are in both retail and wholesale trades by the end of the current financial year as a seller, providing them with comprehensive tools for managing operations like inventory, catalogue creation, order management, packaging logistics, and payments. This initiative opens new avenues for these enterprises, enabling them to succeed in India’s growing digital ecosystem.

Listing as a seller on ONDC will further empower Easy Pay to drive digital transformation for MSMEs and small businesses. This initiative will equip them to expand their reach and thrive in the competitive online marketplace. Already established as a buyer on ONDC, Easy Pay is committed to supporting MSMEs on the platform by enabling them to manage their pricing strategies more effectively while avoiding high commissions and fees.

Nilay Patel, Founder & Managing Director, Easy Pay, said, “We extend our wholehearted support to drive financial inclusion and making e-commerce more accessible for MSMEs and small businesses. Through listing on ONDC, not only we’re offering integrated financial services and marketplace access but will motivate them to thrive in the digital economy with minimal effort and maximum opportunity by enabling them to overcome traditional challenges and seamlessly reach a nationwide audience." 

The ONDC platform offers sellers exposure to multiple buyer apps, enabling MSMEs to broaden their reach without the burden of managing individual e-commerce platforms. By listing as a seller on Easy Pay, businesses will also gain access to valuable tools, including real-time payments, seamless credit access, and logistics support, all designed to streamline their operations.

India's e-commerce market is projected to hit $325 billion by 2030 at a CAGR of 21%, Easy Pay’s integration with ONDC offers small businesses a prime opportunity to tap into new revenue streams and expand their reach in the booming digital marketplace.