Aibaba.com, B2B e-commerce platform of Alibaba Group, hosted an online summit titled “Go Global 2020 – Make in India, Sell Globally” for micro, small & medium enterprises (MSMEs) in India seeking to weather the current global downturn induced by the Covid-19 pandemic and at the same time to develop a long term sustainable business model.
At the summit, Alibaba.com showcased 4 customized membership packages for Indian MSMEs and unveiled a suite of digital solutions including AI-powered tools that would enable them to connect with global buyers effectively. More than 2,200 export-focused businesses from across India attended this summit.
Speakers from Alibaba.com included, Stephen Kuo, Head of Asia Pacific; Charles Rogers, Lead Researcher of North America; Grace He, Sales Strategy Manager; and Deepak Sarda, Seller Service Manager. They covered a breadth of topics including seizing global opportunities, what global buyers want from India, and how the platform is enabling local suppliers, and introduced new products and pricing plans. In addition, two local sellers, Jignesh Kotaditya, Managing Director of Nutricore Biosciences, and Amit Jain, Partner of United Export Consortium shared about their journey on the Alibaba.com platform and how it has helped them expand their business successfully.
“India has a vision to host a trillion-dollar digital ecosystem by 2025 and is encouraging MSMEs to play a significant role in it. As one of the world’s leading B2B e-commerce platforms, we have over 12 million active buyers from over 190 countries and regions, and more than 300,000 queries daily on the platform,” said Stephen Kuo, Head of Asia Pacific of Alibaba.com. “Our strategy is to help more SMEs go global, especially those from India. Today, we have over 600,000 products listed by our platform suppliers from India, and those suppliers have received over 50,000 enquiries in just the last 30 days. We hope to continue to play a meaningfully role in this crucial journey for Indian MSMEs.”
Alibaba.com has been at the forefront of leveraging big data and AI algorithm technology to enable SMEs all over the world. The ‘Smart Marketing Solution’, which was unveiled at the summit will help Indian suppliers market their products at the right prices using big data. The solution makes it easier for MSMEs to acquire new customer traffic and to understand their top products, market demand and conversion rates, which helps them develop business strategies and future growth. Through various ‘Value Added Service Solutions’ available on Alibaba.com platform, suppliers can set up their business online quickly with support for product posting, creation of online store and verification services.
Insights from Alibaba.com showcase that 65% of Indian sellers on the platform have no exporting experience while 32% of incoming sellers have no international e-commerce experience. In light of this, Alibaba.com conducts regular training programs that can empower our sellers and help them go through these special circumstances.
Jignesh Kotaditya, Managing Director of Nutricore Biosciences, a manufacturer of health supplements, shared on how they have managed to reach authentic buyers through Alibaba.com and export to over 15 countries today. They pivoted their business during this Covid-19 crisis and focussed on immunity building products that found global buyers. Amit Jain, Partner of United Export Consortium shared how their business based in Solapur has buyers from close to 32 countries thanks to the Alibaba.com platform. According to him B2B e-commerce is the future to gain global access.