Divine Hindu Reaches ₹100 Cr GMV, Plans Global Expansion via Amazon

Divine Hindu, India’s fastest-growing spiritual direct-to-consumer (D2C) brand, has touched a major milestone by crossing ₹100 Cr in Annual Recurring Revenue (ARR). The brand has grown fivefold in just one year, from ₹20 Cr to ₹100 Cr, while staying profitable. With this achievement, Divine Hindu is shaping the organized spiritual and devotional products market in India, a $10B+ industry that continues to grow steadily every year.

Divine Hindu founded by two brothers, Aniruddha Singhai and Anurodh Singhai attributes its success to pioneering the shift in India’s largely unorganized spiritual and devotional products market nearly 85% of which remains fragmented—towards government certified, lab-tested, and authentic offerings in a counterfeit-heavy space. It has built a cultural moat that combines faith, ritual, and trust, backed by a digital-first approach, offline experience stores, and an engaged app-based community offering astrology, live pujas, and rituals. Among its most sold categories are Rudraksha, Karungali, Crystals, and Puja Items. 

Divine Hindu has already served over 7 lakh customers and crossed ₹100 Cr in GMV, with close to one lakh monthly orders and a strong 18–20% repeat rate. Premium product lines are also driving higher average order values, further strengthening growth. As part of its growth strategy, Divine Hindu will soon extend its footprint to international markets. Beginning with Amazon Global, the brand will reach customers in the US, UK, UAE, and Canada, strengthening its position as a trusted name in spiritual and devotional products. The brand’s offline journey shows strong promise. Its pilot experience store at Mahakumbh 2025 generated ₹60+ lakh in sales within just 45 days, demonstrating the demand for spiritual products in organized retail.

 To build on this momentum, Divine Hindu is now raising its Series A funding to expand across both online and offline channels. The plan includes experience centers in major Tier 1 and Tier 2 cities, cementing an omnichannel presence. While currently dominant online, offline expansion is set to become the next big growth driver.

Speaking about the milestone and future roadmap, Aniruddha Singhai, Co-founder, Divine Hindu said,” India’s spiritual market is vast but mostly unorganized, with counterfeit and inauthentic products eroding consumer trust. Our solution was to bring certified, lab-tested, and authentic products to the forefront, combining the timeless values of faith and ritual with the reach of digital platforms. This focus on trust and quality is the reason behind our fivefold growth and the love of 7 lakh customers. Looking ahead, we are committed to expanding offline through experience centers in key cities, while continuing to strengthen our online presence. Our vision is to make Divine Hindu the most trusted brand in the spiritual and devotional space, both in India and globally.”

“The trust deficit in India’s spiritual market was the biggest challenge, and also our biggest opportunity. By combining authenticity with accessibility, we have created a brand that resonates across generations. The Series A fundraise will allow us to scale this trust-led model nationwide and globally, while continuing to innovate in product design, community engagement, and omnichannel experiences” Anurodh Singhai, Co-founder, Divine Hindu 

“I’ve had the privilege of witnessing Divine Hindu’s journey right from inception, when the founders first visited me in Mumbai. This space is rapidly evolving as people look for convenient, new-age ways to engage with devotion. Among all the players, this team truly stands out for their agility, ambition, and the way they’ve built growth the right way. Watching their progress since that first meeting has been incredibly rewarding, and I’m proud to be part of their journey.l” Arjun Vaidya,  Founder, V3 Ventures.

Backed by BeyondSeed, Signal Ventures, and D2C Insider Super Angels, Divine Hindu has also announced a cultural collaboration with Kantara: Chapter 1 (by Hombale Films) under the Brands of Bharat initiative. As the official Spiritual Merchandise Partner, Divine Hindu will bring exclusive offerings to fans ahead of the film’s highly awaited release on October 2, 2025.