Dell Announces Anurag Arora As New Consumer Sales Leader India

Dell Technologies announces the appointment of Anurag Arora as Senior Director and General Manager, Consumer Sales, India. In this role, Anurag will drive business growth, sales and strategy for the consumer segment across the India market. 

Welcoming Anurag to his new role, Rajkumar Rishi, Vice President and General Manager, Consumer Business, Asia Pacific and Japan, Dell Technologies, said. “Anurag's appointment marks an exciting chapter for our India consumer business. His deep understanding of the omnichannel landscape and proven track record of driving growth are invaluable assets. Under his leadership, we are confident in advancing our strategic priorities, delivering innovative technology and enhancing customer experience.”

Commenting on his new mandate Anurag Arora said, “It’s a privilege to step into this role at such a transformative time for technology in India. At Dell, our customer first mindset powers everything we do - from product innovation to how we connect with our customers. As AI PCs become the norm, we are committed to creating impactful experiences and delivering strong value through our robust retail presence, omnichannel strategy and strong partner networks.”

Anurag has over 28 years of experience with industry-leading brands across sales, product management, channel distribution, large format retail, e-commerce and brand websites. Since joining Dell Technologies in July 2020, he has played a key role in shaping strategies for the India consumer business, including Dell.com and retail channels. 

Throughout his career, Anurag has inspired teams and fostered a culture of collaboration and innovation. He is passionate about passing along these lessons to young students at management schools.