DealShare Expands Value E-Commerce Model Across Key Indian Cities

DealShare, India’s homegrown value e-commerce platform, today announced its strategic relaunch across three key markets — Jaipur, Lucknow, Kolkata, and some parts of NCR (Ghaziabad and Gurugram). The move marks the company’s transition from a next day delivery model to a consumer-first, savings-led e-commerce platform, built around the needs of India’s value-conscious households.

The relaunch stems from a deep understanding of a growing gap in India’s e-commerce landscape — where quick commerce and premium grocery platforms have raced to deliver convenience, but often at the cost of savings and transparency. For millions of families who plan, compare, and budget every purchase, value remains non-negotiable. DealShare’s transformation aims to serve this underserved segment — the Bharat that thrives on savings — with a platform designed for affordability without compromise.

At the heart of DealShare 2.0 is the belief that saving isn’t a compromise, it’s empowerment. The new model integrates local suppliers, private labels, and regional brands to deliver products that are up to 20–30% cheaper than comparable offerings. Its upgraded, technology-enabled supply chain and 2-hour delivery promise ensure both value and convenience reach consumers of Bharat.

“We are entering a new chapter at DealShare, one that is deeply committed to India’s biggest growth market: the aspiring middle class,” said Kamaldeep Singh, CEO, DealShare. “By reimagining our network, technology, processes and strengthening our private labels and regional and local brands, we aim to deliver not just lower prices, but genuine quality and trust. Our goal is to make everyday shopping simpler, smarter, and more rewarding for Indian households.”

DealShare’s expanding portfolio of private label brands across groceries, daily essentials, and household goods will be central to this mission, offering affordable, high-quality alternatives while driving customer loyalty and better margins.

Reinforced by an experienced leadership team and disciplined operations, the company is focused on sustainable expansion, and stakeholder confidence. By focusing on empowerment, innovation, and sustainable growth, the company aims to redefine how Bharat shops - with smarter prices, stronger supply chains, and a brand promise rooted in everyday value. 

Building on its customer-first relaunch, DealShare has rolled out its latest brand campaign, ‘Mehnat Ki Kamayi, Haq Se Bachao’. The film brings the platform’s value-first promise to life — celebrating the everyday pride of saving right and stretching one’s earnings with dignity.