CreditEnable and WEP Introduce Shine Program for Women Entrepreneurs

CreditEnable, a multi-award-winning credit insights and technology company, today announced that it has partnered with the Women Entrepreneurship Platform (WEP) incubated by Niti Aayog to distribute its flagship digital financial wellness programme Shine, to women entrepreneurs across India.

Introducing Shine: A Path to Financial Wellness

Shine, a digital financial wellness programme developed by CreditEnable and powered by Experian, provides SME owners with a comprehensive analysis of their financial health along with digital coaching that helps them take control of their finances. Thus, enabling them to become more creditworthy and secure financing at reasonable terms from formal financial institutions. 

Key Features of Shine:

- 360° Financial Analysis: Shine gives entrepreneurs a detailed overview of their financial health, including credit scores, banking, and GST data, to reveal loan eligibility and improve chances of loan approval.

- Actionable Tips: The programme provides clear, actionable steps to improve financial profiles and address lender concerns.

- Better Loan Prospects: By following programme, which is based on expert advice, entrepreneurs improve their access to finance at affordable rates.

Shine for Women Entrepreneurs:

The Shine Programme offers exclusive benefits for women entrepreneurs, including:

- Discounted Access:1,000 women entrepreneurs will receive discounted access to the digital financial wellness programme.

- Regular Curated Insights: The programme delivers frequent insights to help maintain and improve financial health.

- Actionable Recommendations: Detailed analysis of financial data to provide practical steps for improvement.

- Live Webinars: Free webinars on improving credit and financial profiles for 500 women entrepreneurs.

- 1-1 Financial Coaching: Personalised coaching and discounted remediation programme for 500 women entrepreneurs.

- Loan Application Assistance: Support for 1,000 women entrepreneurs in navigating the loan application process.

Empowering Women Entrepreneurs:

Only 10% of SME loan applications are successful leaving most SMEs without access to formal finance. This problem is compounded for women entrepreneurs. Shine is designed to address these unique challenges faced by them. By offering tailored financial advice and actionable insights, the programme helps them overcome obstacles and achieve financial independence. CreditEnable’s collaboration with WEP incubated by Niti Aayog underscores our commitment to fostering growth and financial inclusion for women-led businesses.

“We are delighted to be partnering with WEP incubated by Niti Aayog to distribute Shine to women entrepreneurs across India” says Nadia Sood, CEO & Founder of CreditEnable. “By providing them with the tools and resources they need to understand and improve their credit health, and directly facilitating access to finance for them, we are opening doors to new opportunities for their businesses to thrive.”

“WEP incubated by Niti Aayog is proud to partner with CreditEnable on this innovative programme,” says Anna Roy, Principal Economic Advisor at NITI Aayog. “Shine will equip women entrepreneurs with the financial knowledge and creditworthiness they need to become stronger, more competitive business leaders.”