OneFitPlus, India’s largest fit-tech company, deals in connected fitness equipment like treadmills, indoor bikes and bicycles, has signed Kiara Advani and Sidharth Malhotra as its brand ambassadors. Kiara Advani and Sidharth Malhotra are youth fitness icons and have built their place in Bollywood through talent, grit, determination and rigour.
In a sector where technology and services have been low, OneFitPlus has taken the leadership position with over 1,50,000 customers by provisioning pan India active post sales service, connected gaming and connected personal trainers where customers across India can compete with each other in real time using their RPM Fitness or Fitkit Treadmill or Spin Bikes.
Mohit Mathur, Founder & CEO, OneFitPlus, says “At OneFitPlus, we’re committed to our message of “Make Fitness Fun”. Exercise should be enjoyed so it becomes sustainable. Sidharth and Kiara have displayed remarkable persistence, discipline and grit in their fitness journeys much like their professional trajectories. They put in the time that is needed to be at their peak, physically and mentally. We share the same values and see a long and fulfilling partnership taking shape with both Kiara and Sid – helping and training India to get Fit.”
The Brand Ambassadors will be seen promoting OneFitPlus personal fitness programs and the entire line up of exercise machines across digital platforms. The new partnership adds to the brand’s vision of removing the effort from exercise and helping people in achieving their fitness goals in a fun, easy and accessible manner.
Kiara Advani, Actor, says “For me, Fitness is not just about looking good on the outside, it’s about how I feel from within. The Pandemic has kept us all at home for over a year and to have a fitness friend at home in OneFitPlus had me excited. Given our hectic schedules, to have the choice of working out whenever you want and convert it into a game to make it more engaging was all it took for me to associate with OneFitPlus.”
Sidharth Malhotra, Actor, says, “It’s very exciting to be associated with a fit-tech pioneer such as OneFitPlus. Fitness for me is imperative and I religiously follow a routine. Sweating out for me is a must every day and I think OneFitPlus has found a great way to make fitness fun for everyone.”
OneFitPlus was launched in 2017 and offers services across the fitness and wellness spectrum. From smart home-fitness equipment, live classes, fitness gaming app taking care of direct workout needs to nutrition experts. OneFitPlus app has over 1.5 lakh users and 85k downloads on its health apps.