Showcasing the company’s production and technological excellence at one place, Asian Granito India Ltd – one of India’s leading tiles companies has inaugurated 15,000 sq ft display showroom – AGL Export House at Wankaner in Morbi (Gujarat) on the 151st birth anniversary of Father of the Nation – Mahatma Gandhi. The export house will have the entire range of tiles, Sanitaryware and bathware range including 3000 plus products in all sizes, designs and finishes at one place for the trade partners across the globe and aims to strengthen its presence in international markets. Company currently exports to 100 plus countries and aims to expand the export network.
This will be one of the biggest showrooms of company in the country’s biggest tiles cluster of Morbi. The showroom will have the exclusive and elegant range of products including, ceramic floor, digital wall, vitrified, parking, porcelain, glazed vitrified, outdoor, natural marble, composite marble & Quartz, etc under one roof. The showroom will also house the recently launched Sanitaryware and bathware range including faucets.
Speaking on this occasion, Mr. Kamlesh Patel, Chairman and Managing Director, Asian Granito India Ltd said, “We are pleased to inaugurate this showroom on the birth anniversary of Father of the Nation – Gandhiji. Trusted for reliability, adaptability, innovation our company has created a strong brand identity for Make in India products and able to achieve global recognition with exports to 100 plus countries. Morbi is India’s hub for ceramic tiles & sanitaryware accounting for more than 70% of country’s total production with over 1000 manufacturing units in the zone. Trade partners and business community across the globe regularly visit here for the business and trade and hence it was evident for us to have our presence here. This display showroom will have the entire product range with evolving customer preferences under one roof and showcase our production and technological excellence to customers across the globe.”
Gujarat has emerged as one of the major hub globally for ceramic products. The state contributes more than 80% of country’s ceramic output with an annual turnover in excess of Rs. 40,000 crore and over Rs. 12,000 crore exports.
“Asian Granito is the largest exporter among organised players from India. Company currently exports to 100 plus countries and looking to expand its international presence. Company is also committed towards Housing For All, Swachh Bharat and Rural development. With a focus on Vocal for Local, the company has recently launched “ATMANIRBHAR PROGRAM’. Through this initiative, AGL aims to strengthen its connect with rural and semi-urban markets, reduce marketing cost, generate more employment opportunities in rural India and connect the rural youth in the growth journey of the company. Pilot project was launched in Idar and Bhavnagar in Gujarat and company aims to launch this pan India in the coming time, said Mr. Mukesh Patel, Managing Director, Asian Granito India Ltd.
Mr. Prafulla Gattani, Executive Director, AGL Global Trade Pvt Ltd, said, “Despite challenges of COVID, demand from international markets have remained strong and injected fresh blood in the Indian ceramic industry. Exports during the past three months have doubled and are constantly increasing due to the ongoing spat between the USA and China. Anti-China sentiments and reduction in the gas prices are likely to be game-changer for the Indian ceramic industry from export perspective.”
Asian Granito India Ltd offers wide range of products including, ceramic floor, digital wall, vitrified, parking, porcelain, glazed vitrified, outdoor, natural marble, composite marble & Quartz, etc. Further to leverage the synergies, the company has entered in sanitary ware and recently, the company had launched the CP Fittings and Faucets division to provide ‘Complete Bathroom Solutions’ under brand AGL. Company has set a target to increase its touch points to over 10,000 from 6,500 currently, expand the network of exclusive showrooms to 500 plus. The company expects higher sales in coming quarters due to its dominance in B&C class cities and focused penetration in the market.