Mphasis (BSE: 526299; NSE: MPHASIS), an IT services and solutions provider specializing in cloud and cognitive services, announced that its Chief Marketing Officer, Veda Iyer has been recognized amongst ‘100 Most Innovative MARTECH Leaders’ for 2018. The announcement was made at the 5th Edition of the World Marketing Congress held on 27 – 28 November, 2018 at Taj Lands End, Mumbai. The event was organized to celebrate the pioneers of marketing of the worlds’ most sought-after brands.
As Chief Marketing Officer & Head Sales, APAC at Mphasis, Veda Iyer has aided wins by creating compelling
value and differentiation through Mphasis’ service transformation approach for clients globally. She has played a pivotal role in fostering Mphasis’ position as a market leader in Front2BackTM Transformation.
Commenting on this, Veda Iyer, said, “It’s an honor to be recognized at the World Marketing Congress platform. This recognition stands as a testament of our efforts at Mphasis that is a pioneer in applied technologies to stay ahead of the curve.”
The winners were identified based on their marketing competencies, strategic perspectives & future orientation, track record, integrity and ethics and commitment to sustainability (business, social & environmental)
The 100 Most Innovative MARTECH Leaders List is a result of an intensely researched process undertaken by the research cell which consists of Post Graduates in History & Management with a combined 100+ year’s research experience. The recognition is reviewed by a Jury comprising of senior professionals from across the globe.