Cipla Health Partners Trailytics for E-commerce Analytics

Trailytics, a leading data analytics solutions provider, has been awarded the e-commerce analytics mandate for Cipla Health, the consumer healthcare subsidiary of pharmaceutical major Cipla. The mandate is effective for the year 2025. This partnership is set to redefine the way Cipla Health leverages analytics to enhance its online presence and drive customer engagement. 

Cipla Health has consistently prioritized delivering quality products that resonate with consumers. However, with the e-commerce landscape becoming increasingly competitive, the need for advanced data analytics has never been greater. The decision to partner with Trailytics was driven by the company's proven track record in delivering actionable insights that boost brand performance in the digital space.

Trailytics, known for its cutting-edge analytics platforms, will support Cipla Health in optimizing its e-commerce strategies, from understanding customer behaviour to enhancing product visibility across online marketplaces. This collaboration aims to create a seamless customer buying experience while boosting Cipla Health’s market share in the competitive healthcare domain.

Cipla Health has been dealing with issues like missed opportunities in dynamic pricing, inventory optimisation, and targeted marketing, fragmented data from multiple platforms, and a lack of consumer insights. Trailytics is taking over to improve Cipla Health's visibility throughout India by streamlining real-time data integration, providing advanced consumer segmentation, and integrating AI-driven product recommendations into action. This mandate would enable Cipla Health to make educated, data-driven decisions, hence increasing customer satisfaction and ROI.

Speaking on the same belief, Mr. Anirudh Varshney, Founder and CEO at Trailytics, shared, “We are thrilled to partner with Cipla Health for this exciting journey. We aim to empower Cipla Health with analytics that not only solve existing challenges but also unlock new growth opportunities in the digital space. Together, we envision setting benchmarks for how analytics can transform e-commerce operations in the healthcare sector.”

As Trailytics continues to grow, partnerships like this highlight the company’s ability to address complex challenges across industries.