Centric Shoppingfeed to Power Ysabel Mora’s E-Commerce Expansion

Centric Software® is pleased to announce that Ysabel Mora has selected Centric Shoppingfeed® to optimize and scale its global e-commerce operations. Centric Software delivers innovative, integrated, end-to-end AI-powered enterprise solutions to take products from concept to commercialization. Fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail teams can plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.

Founded in 1988 in Valencia, Spain, Ysabel Mora began as a small family-run lingerie brand focused on comfortable, high-quality products. Today, the brand has diversified to include women’s swimwear, sportswear and loungewear, as well as a menswear line, children’s clothing and home & décor. Ysabel Mora operates in over 40 international markets, selling their products through more than 4,000 retailers and creates thousands of SKUs each season. Guided by the motto, ‘Welcome to yourself,’ the brand blends craftsmanship, innovation and inclusivity, while continuing to champion accessible, body-positive Spanish fashion.

Three years ago, Ysabel Mora was struggling with multichannel complexity as it expanded from its own e-commerce site to marketplaces like Amazon, Miravia and El Corte Inglés—each with unique data formats, attribute rules and listing structures.

Disjointed systems and a one-hour lag between purchase and vendor notification complicated stock accuracy, increasing the risk of oversell and delays. Meanwhile, teams were burdened with manually uploading, localizing and maintaining product content across multiple countries and languages.

“Each marketplace has its own requirements, so we couldn’t just connect our system directly; we first needed to transform the data,” explains Carlos Fominaya, Marketplaces Manager at Ysabel Mora. “It was a significant challenge for teams to manage images, catalog translations and supplemental feeds manually in spreadsheets.”

Ysabel Mora searched for a seamless digital solution to drive international growth and manage complex, varied data requirements. They selected Centric Shoppingfeed for its ability to automate product data and listing distribution, synchronize inventory and ensure fast, accurate product publication. Powerful features such as data mapping, custom rules and supplemental feeds were critical to ensure adaptability across channels—minimizing rework and speeding time to market.

Centric Shoppingfeed is an AI-driven feed optimization solution boasting 1000+ marketplaces. Centric Shoppingfeed is part of the Centric PXM™— originally Contentserv—offer that comprises Centric PIM™ (Product Information Management), Centric DAM™ (Digital Asset Management) and Centric DSA™ (Digital Shelf Analytics).

“The key benefit for us is we can program everything in advance,” elaborates Fominaya. “For example, we can set up conditions to automatically change the price of a product based on specific attributes. We don’t have to manually update each listing—everything is pre-configured. We can also tailor the platform to particular groups, such as our B2B customers and activate or deactivate listings for defined periods of time. That level of flexibility is essential because e-commerce is evolving constantly and we need a tool that can adapt.”

Since implementing Centric Shoppingfeed, Ysabel Mora has achieved significant operational efficiency, with teams now benefiting from real-time visibility across its e-commerce operations. With ambitious goals to grow its B2C channels by 25% year on year through to 2030, the brand has positioned Centric Shoppingfeed as a core digital foundation.

“We can’t do anything in our daily jobs without Centric Shoppingfeed; we use it every day, all the time,” concludes Fominaya.

“We are thrilled that Ysabel Mora has chosen Centric Shoppingfeed as a key driver of its multichannel growth,” says Fabrice Canonge, CEO of Centric Software. “We look forward to its continued success with Centric’s AI-optimized delivery, compliance, ranking and consistency features.”