Canara Robeco Launches Goal-Based SIP for Personalized Investing

Canara Robeco Asset Management Company Limited (“CRAMC”), India’s second oldest asset management company, aims at enhancing the mutual fund investment experience for investors. CRAMC allows investors to personalize their investment journey by aligning their Systematic Investment Plans (SIPs) with specific financial goals, providing a deeper connection and greater focus on achieving those aspirations through Goal SIP.

Goal SIP enables investors to name their investments after personal milestones or dreams, such as "My Dream Car," "My Son’s Education," or "My Dream Tour." This feature aids to build an emotional connection with the investment, helping investors stay motivated and disciplined. By naming the investment after a financial goal, individuals are reminded of their long-term goals, fostering a sense of purpose and commitment. The goal name is also reflected in account statements. 

In addition to Goal Name, Goal SIP comes with a suite of flexible features to further enhance the investment experience. The Pause feature allows investors to pause their SIP in case of unforeseen financial challenges, with the option to resume the SIP when ready. The SIP Top Up feature enables investors to increase their SIP contributions over time, facilitating faster achievement of their financial objectives and taking advantage of the power of compounding. The MyDate feature, allows investors to choose a preferred SIP date that resonates with personal milestones, such as an anniversary or birthday, further personalises the experience. Furthermore, investors have the ability to keep their SIP running for longer duration (Long-Term SIP), eliminating the hassle of renewing or reapplying for SIPs every few years.

Goal SIP helps meet the evolving needs of investors by offering a tailored approach to investing, one that is in sync with individual life goals and aspirations.

CRAMC aims to make investing simpler, more meaningful, and more aligned with the personal financial goals of Indian investors.