Bosch Forays in Eastern India
Bosch Household Appliances, Europe’s leading home appliances brand inaugurated its first ever retail exclusive brand store in Kolkata.
KOLKATA: Located in Dhakuria, Kolkata, the 800 sq. ft. state-of-art facility hosts the entire range of Bosch free-standing and built-in appliances. The innovative product portfolio encompasses refrigerators, washing machines, dryers and dishwashers in the free standing category and cooking hobs, hoods and ovens in the built in range. With this new brand store, Bosch will make the leading German patent application technology accessible to its valued customers in the eastern markets. With its first exclusive brand store in Kolkata, BSH forays in the Eastern Market thereby strengthening its market presence pan-India
With the 37 store opening, the German engineered company is poised to strengthen its leadership position in innovative consumer technology space with appliances that offer 100% performance and quality. Bosch believes in delivering products that are not only top quality but also are visually appealing, energy efficient, user friendly decreasing household work with its top notch performance. Commenting on this footprint expansion, Mr. Gunjan Srivastava, MD & CEO, BSH Household Appliances Manufacturing Pvt. Ltd. said, “At Bosch, we are committed in making the superior German technology and quality products accessible to households across India.. The home appliances industry across the Eastern market presents a significant opportunity and is largely untapped. Given its growth potential, Markets like Kolkata are our key targets for our retail expansion. The customers here not only have the spending power, but also are inclined towards products which deliver top class quality and performance.’’
“At Bosch, we are passionate about our machines. With the launch of first ever Bosch store in Kolkata, we strengthen our home appliance legacy and ensure that technologically superior products benefit customers in Kolkata”, he further added.
In a country, where women the primary decision makers for home appliances pick nothing less than perfect, Bosch is pleased to be authenticated by them. Though the Bosch range of free standing appliances is made by German engineers, they are approved by Indian women. Synonymous with German technology and innovation, BSH has constantly strived to customize its product portfolio to suit the needs of Indian households. For instance, the eastern market is often challenged by voltage fluctuations which damage the electronic appliances. The new range of free standing appliances of Bosch products are equipped with ‘VoltCheck’ that detects erratic voltage fluctuations and stops the electricity supply to the machine. When the voltage is stable it starts the program from where it stopped thus saving energy and the machine.
Bosch’s built in appliances offer world class quality and design that easily fit into the kitchen cabinets, advanced technology to deliver perfect results and safety features to protect the children and consumers from harm.
The new Bosch Brand Store will be located at, 2/9B, Shahid Nagar, Dhakuria, Kolkata – 700 031 and will be operational from 30th August, 2016.