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Blur India, the beauty brand known for rewriting every rule in the book, is back with a launch that's as heartwarming as it is head-turning. After a successful stint with their solid perfumes selling out almost immediately, they are introducing 'Smells Like Breakfast in Bed'- a whimsical new fragrance collection that captures the joy, comfort, and nostalgia of your favourite breakfast desserts.
Ditching the A-list celebrity or popular influencer route, the brand has launched it with Zainika Jagasia, a down syndrome creator and activist.
Zainika represents a version of beauty that is often left out by the beauty industry and that's exactly why she had to be at the heart of this. Her pictures and videos being plastered all over their social media, website and other platforms feel like a win for all of us.
Coming to the product, each scent comes in extremely cute dessert themed bottles with a matching charm, a design aesthetic that has never been seen in 'made in India' perfumes in the 'under 500' price category. Yes, while it seems unbelievable, this gorgeous range of perfumes starts at just Rs 333.
Whether it's the cozy warmth of Vanilla Melts, the dark charm of Cherry Tart, or the slow, rich middle eastern depth of Coffee Cake, the edibleness of Cookie Crumble or the fresh summer vibes of Peach Sorbet the fragrances feel like a Sunday morning where you choose yourself first.
Speaking on the launch, Riya Pant, Founder of Blur India, shared, "We've always believed that beauty is a form of self-expression. Last year, we took a bold step into the fragrance space with our solid perfumes, and the response was overwhelming. It showed us that our community is ready to experience fragrance not just as a luxury, but as a mood, a moment, a memory. 'Smells Like Breakfast in Bed' is our ode to that. And having Zainika as the face of this launch just felt right. She doesn't fit the mould. She breaks it. And that's exactly what Blur India stands for."
In a first for any Indian beauty brand, Blur India is also launching Layering combos with this collection, a unique pairing of solid perfumes and EDPs that allows users to build their scent throughout the day. With this innovation, Blur becomes the only brand in India offering fragrance layering as an accessible, affordable and customizable experience. With this launch, they are definitely on their way to becoming the next big thing in the 'Made in India' fragrance market.
Ditching the A-list celebrity or popular influencer route, the brand has launched it with Zainika Jagasia, a down syndrome creator and activist.
Zainika represents a version of beauty that is often left out by the beauty industry and that's exactly why she had to be at the heart of this. Her pictures and videos being plastered all over their social media, website and other platforms feel like a win for all of us.
Coming to the product, each scent comes in extremely cute dessert themed bottles with a matching charm, a design aesthetic that has never been seen in 'made in India' perfumes in the 'under 500' price category. Yes, while it seems unbelievable, this gorgeous range of perfumes starts at just Rs 333.
Whether it's the cozy warmth of Vanilla Melts, the dark charm of Cherry Tart, or the slow, rich middle eastern depth of Coffee Cake, the edibleness of Cookie Crumble or the fresh summer vibes of Peach Sorbet the fragrances feel like a Sunday morning where you choose yourself first.
Speaking on the launch, Riya Pant, Founder of Blur India, shared, "We've always believed that beauty is a form of self-expression. Last year, we took a bold step into the fragrance space with our solid perfumes, and the response was overwhelming. It showed us that our community is ready to experience fragrance not just as a luxury, but as a mood, a moment, a memory. 'Smells Like Breakfast in Bed' is our ode to that. And having Zainika as the face of this launch just felt right. She doesn't fit the mould. She breaks it. And that's exactly what Blur India stands for."
In a first for any Indian beauty brand, Blur India is also launching Layering combos with this collection, a unique pairing of solid perfumes and EDPs that allows users to build their scent throughout the day. With this innovation, Blur becomes the only brand in India offering fragrance layering as an accessible, affordable and customizable experience. With this launch, they are definitely on their way to becoming the next big thing in the 'Made in India' fragrance market.