Bhaane Group Backs Simply Nam With Strategic Investment

Bhaane Group proudly announces its strategic investment in Simply Nam, a beauty brand founded by renowned celebrity makeup artist Namrata Soni and Swedish entrepreneur Hanna Stromgren Khan.

Born from a deep understanding of Indian women’s beauty needs - an insight shaped by Namrata’s 25+ years of experience working with both Indian and international clients - Simply Nam creates high-performance, clean, and inclusive beauty solutions for Indian skin tones and climates. It has rapidly become one of India’s most exciting homegrown beauty brands - its best-selling Kajal sold over 100,000 units in 3 months, while its Hydrating Lip Balm went viral among A-list influencers, becoming a fan-favourite. With a loyal customer base demonstrating 40% monthly repeat purchases, Simply Nam is not just a beauty brand; it’s a movement that celebrates Indian beauty with pride and purpose.

This partnership marks a significant alignment of vision and values. Bhaane Group will leverage its retail expansion expertise, digital commerce platforms, and storytelling acumen to support Simply Nam’s bold ambition of becoming India’s most loved and trusted beauty brand, both locally and globally.

Anand S Ahuja, Co-founder & CEO of Bhaane Group, commented, “At Bhaane, we believe in empowering homegrown excellence and backing founders who are building for the future. Simply Nam represents the next chapter in clean, inclusive beauty for India, and we’re incredibly proud to support their journey as they scale new heights.”

Hanna Strömgren Khan, CEO and Co-Founder of Simply Nam, ‘’With Bhaane Group, we’ve found that rare alignment. This strategic investment is a launchpad for what comes next. It will empower us to introduce even more thoughtful, high-performance products, scale our educational content, and expand our omnichannel footprint across the country. Most importantly, it strengthens our commitment to building a beauty brand that proudly celebrates Made-in-India excellence.”

Namrata Soni, Co-founder of Simply Nam, “Having worked with Sonam for over 17 years, it’s incredibly meaningful to now build this brand alongside her and Anand — not only as close collaborators, but as people who genuinely believe in our vision and the quality we stand for. Their trust at such a pivotal stage fills me with renewed confidence, as Simply Nam continues to grow and earn the love and loyalty of our community.”

With this investment, Simply Nam is set to accelerate its growth through:

• Expansion of its product portfolio, including new skincare-infused cosmetics

• Scaling inventory and supply chains to meet growing demand

• Strengthening omnichannel presence across India

• Continuing innovation in vegan, cruelty-free, and clean beauty products tailored for Indian consumers

This is not only a financial partnership but a shared commitment to creating globally relevant, proudly Indian brands that inspire and empower. Together, Bhaane and Simply Nam will redefine what it means to lead with authenticity, creativity, and purpose in the beauty industry.