Bajaj Markets Enables ONDC Shopping on App and Website

Bajaj Markets, one of India’s largest digital marketplaces  for financial products and services, and a part of Bajaj Finserv Ltd., today announced its  integration with the Open Network for Digital Commerce (ONDC), making the network  accessible to its customers on Bajaj Markets App and Web.  

This integration makes Bajaj Markets a buyer network participant on ONDC Network.  Customers on Bajaj Markets App and Web can now seamlessly shop for electronics and  appliances on ONDC Network, in addition to financial products and services on the Bajaj  Markets platform.  

Ashish Panchal, Managing Director and CEO, Bajaj Finserv Direct Limited, said, "With 90+ partners and 140+ financial products and services available on our platform,  Bajaj Markets continues to witness steady growth in app and website traffic. This  integration connects consumers of Bajaj Markets with sellers on the ONDC network. It  allows our 16 million+ traffic to access ONDC’s decentralized network, offering a wide  selection of premium electronics and appliances, along with flexible financing options.  This integration marks a significant step in leveraging India’s Digital Public Infrastructure  to accelerate digital commerce and transform customer experience.” 

Vibhor Jain, Acting CEO and COO, ONDC, said, "Bajaj Markets joining the ONDC Network  marks a significant step in redefining how financial services and commerce intersect. As  a front-runner in the financial sector, Bajaj Markets is poised to unlock new opportunities  by combining deep credit expertise with seamless digital commerce - empowering  consumers to make smarter purchases, access flexible financing, and build stronger  financial journeys. This integration reflects the transformative potential of open  networks in enabling businesses to engage, learn, and co-create value."

BAJAJ FINSERV DIRECT LIMITED 

Bajaj Markets started with an aim to bring consumers of financial services and providers  on a single platform, making it not only convenient for customers to compare, choose  and buy, but also transact digitally. It has today grown to become one of India’s largest  digital platforms for financial products and services from leading banks and NBFCs.  

The integration with ONDC Network enables Bajaj Markets to seamlessly offer over 1.5  lakh SKUs of premium electronics and appliances at comparable prices.