AU Small Finance Bank Unveils 'Heart to Cart' Shopping Festival

This festive season, AU Small Finance Bank (AU SFB), India’s largest SFB known for bringing the best offers throughout the year, has unveiled exciting festive offers under the ‘Heart to Cart” Shopping Festival campaign on AU Credit Cards and Debit Cards. The grand festive extravaganza is on from October 15th, 2023 to November 15th, 2023. The festivities extend across many leading merchants on a diverse category encompassing mobile phones, electronics, apparel, household appliances, food & grocery, entertainment, travel, health, utility, furniture, and merchant EMI. 

The major highlight of AU SFB’s ‘Heart to Cart” Shopping Festival is that it is providing exciting offers across shopping festivals of all major e-retailer platforms. AU SFB will have over 30 Marquee brand associations and the Merchant EMI offers are live across 60+ brands and merchants. Customers can avail exciting offers on leading electronic brands like Reliance Digital, Croma, Tata CLiQ, Vijay Sales, Gostor.com; travel portals like Yatra, cleartrip, EaseMyTrip; online grocery retailers like bigbasket, Blinkit, JioMart, Instamart; food delivery apps like Zomato, Swiggy, Domino’s; and others like BookMyShow, PharmEasy, to name a few. Besides, AU Small Finance Bank will reward 1115 Lucky Spender with delightful surprises like premium smart phones and Amazon Vouchers. 

During the ongoing cricket matches of India, AU SFB have amplified offers on food order & dining category with Zomato Match Day special offers. Customer can avail 20 per cent off (upto Rs 200) on online orders and 20 per cent off (upto Rs 1,000) on dining, while watching all these exciting matches. 

For Navratri and Dussehra, AU SFB presents nine days of exclusive merchant offers, including:

• Rs 200 off on Swiggy orders and Swiggy Instamart

• 20% discount (up to Rs 1,000) on Tata CLiQ

• 20% discount (up to Rs 200) on Blinkit

• 20% off on Zomato online orders and dining

• Buy One Get One offer (up to Rs 250) on BookMyShow

• 15% discount (up to Rs 3,000) on domestic flights and up to Rs 10,000 on international flights with Yatra and ixigo

• 10% discount (up to Rs 2,000) on Gostor.com.

For Dhanteras, enjoy a 5% Cashback on Jewelry purchases using AU Credit Card.

Besides this for retail customers, AU SFB is also giving special festive offers on home loans, trade forex, gold loans and locker. Home loan customers can avail a waiver of 0.25 per cent on processing fees. The Gold Loan customers can get zero processing fee on loans upto Rs 3 lakhs. Locker customers  can get extra 10 pe cent off on yearly rentals of lockers. Trade and forex services are offered at attractive pricing that includes 100 per cent FD backed InLand Bank Guarantees/Letter of Credit pricing at 1 per cent per annum and retail remittances forex margin (Family maintenance/ Gift/ Education purposes) with 50 per cent discount.

As AU SFB continues to expand its digital presence through the AU 0101 app, these festive offers are expected to further boost digital penetration among customers. During the festive seasons customer can avail attractive offers on recharges, bill payment, gift card and bus tickets booked on AU 0101 app.

While announcing the 'Heart to Cart” Shopping Festival offers, Uttam Tiberwal, Executive Director of AU Small Finance Bank, stated, "Over the years, AU SFB has consistently rewarded and engaged our customers with enticing offers year-round. As a retail bank with strong presence across rural and semi-urban India, we understand the value and importance of festivals which brings friends and family together. During this festive season, with our latest campaign, 'Heart to Cart” Shopping Festival offers, we take commitment to our customers and their happiness to newer heights. With this campaign, we've expanded our range of rewards and choices in collaboration with leading brands and local merchants. Our focus now extends beyond major brands and includes hyperlocal brands, ensuring convenience and customer-centricity. We are offering attractive cashback and discounts on credit cards, debit cards via digital app AU0101 as part of our multi-channel strategy. Our ultimate aim is to make our customers' festive moments even more joyful and fulfilling."