AM/NS India Launches Optigal Steel Brand in Karnataka

ArcelorMittal Nippon Steel India (AM/NS India), a joint venture between ArcelorMittal and Nippon Steel, today announced the commercial availability of Optigal®, a world-class colour-coated steel brand, in Karnataka.

AM/NS India hosted a convention in Bengaluru for channel partners across the state, where Optigal®’s features, including the longest warranty of up to 25 years, superior corrosion resistance and cutting-edge protection, were highlighted. The meeting also facilitated open dialogue, knowledge sharing, and discussions on market trends and future opportunities.

AM/NS India currently has a colour-coated capacity of approximately 700,000 tonnes, with plans to ramp up this capacity to one million tonne by 2026. With the expansion, the company’s market share is projected to grow from 20-22% today to 25-27%.

Previously available only in international markets, AM/NS India commenced the production of ArcelorMittal patented Optigal® using a unique Zinc-Aluminium-Magnesium technology in India earlier this year.

Mr Ranjan Dhar, Director and Vice-President of Sales and Marketing at ArcelorMittal Nippon Steel India (AM/NS India), said, “The large turnout of channel partners in Bengaluru from different parts of the state, one of the key markets for us, reflects business partners’ strong interest in Optigal®, a first-of-its-kind product in India. This gathering provided an excellent opportunity to reconnect with our business partners, share insights on this unique world-class offering, and strengthen our partnerships as we create ‘Smarter Steels, Brighter Futures’. This is in line with our strong focus on customer-centricity and reliability to deliver maximum value to our channel partners. The company also has robust plans to grow the regional and national footprint of Optigal®.”

The versatility of Optigal® makes it a highly attractive option for a wide range of applications, such as roofing, fencing, and cladding for residential and commercial projects, reliable materials for pre-engineered buildings, and high-performance steel for architectural facades, including airports, industrial warehouses, and stadiums.

Karnataka channel partners have enthusiastically welcomed the unique product, expressing optimism about its potential to positively impact their businesses.

Mr Manjunath H B from MBS Roofing said, “We are delighted to have the world-class brand Optigal® that offers a 25-year warranty – the longest by any product in the sector. The introduction of the distinctive offering, which stands out in the market, not only broadens our product range but also strengthens our ability to meet the diverse needs of our customers.”

Another channel partner, Mr Sukumar Srinivas from Shankar Build Pro added, “Optigal® is a game-changer for us. Its eco-friendly composition aligns with the increasing demand for sustainable building materials. The product’s quality has been outstanding, providing exceptional value to our customers.”