AKAI Increases Indian Market Focus, Expands It's Washing Machine Portfolio

AKAI India has expanded its consumer durables portfolio ahead of the festive season with the launch of new range of Semi-Automatic and Fully Automatic washing machines in India. With capacity ranging between 6.5 kgs to 8.5 kgs, the washing machines are loaded with innovative features to ensure minimal noise and vibration.

The company has launched 4 models; 3 semi-automatic washing machines and 1 fully automatic washing machines priced between INR 10990 and INR 19990. With this launch, AKAI ensures to offer more durability, energy efficiency and a great washing performance to its consumers and foresees to upsurge its offering in consumer durable and home appliances segment.

The new series comes with four models,available in attractive colors such as red & blue. It boasts of features such as multi wash programs, powerful wash motors to give turbo wash and dual waterfall technology for hand wash effect. Being lightweight, long lasting and built with all ABS body, the washing machines are crafted from specially molded polypropylene to handle extreme washing conditions.

Commenting on the launch, Anurag Sharma, Director, AKAI India said, “We are upbeat about the consumer sentiment with the onset of festive season and are expecting an upsurge in the demand across all categories. With our categorical focus on launching innovative products with the latest technologies across segments, we look forward to acquiring a substantial pie in the consumer durables market by the end of 2017 with this launch.”

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Akai was re-launched in India last year and plans to spend heavily on marketing with majority of the investment being done during the festive season with an aim to clock a turnover of INR2,000 crore in the country by 2020. Also, the brand launched operations in the 10 states of India and plans to strengthen its position in the northern part of the country before going for a pan-India expansion.