Air Purifier Searches Jump 103% Pan-India as Pollution Worsens: Justdial Report

India’s winter pollution worsened across major metros in late 2025, with government monitoring agencies reporting sustained deterioration in air quality. According to the Central Pollution Control Board (CPCB), Delhi repeatedly slipped into the Severe and Severe Plus categories during November and December, triggering stricter measures under the Graded Response Action Plan (GRAP). Air Quality Index (AQI) levels crossed 400 on multiple occasions, far exceeding safe limits.

Mumbai, while typically less affected than the capital, also saw air quality decline. Monitoring stations across the city recorded Poor to Very Poor AQI levels during peak winter weeks, particularly in high-traffic and industrial areas, indicating that pollution stress is no longer limited to North India.

Against this backdrop, consumer search behaviour across urban India points to a clear shift towards both preventive and compliance-driven responses. From protecting indoor air quality to meeting vehicular emission standards, urban consumers are acting with increased urgency and awareness.

Online Buying 

According to data from Justdial Limited, searches linked to pollution-related categories recorded a sharp rise during October–November–December 2025 (OND’25). To assess this behavioural shift, Justdial compared search trends between OND’25 and OND’24, as well as with the preceding quarter July–August–September 2025 (JAS’25).

Searches for Air Purifier Dealers surged significantly across the country, underlining growing concern around indoor air safety amid deteriorating outdoor air quality. Pan-India searches rose 103% year-on-year, while demand intensified sharply in recent months, with OND’25 searches becoming six times the levels in JAS’25. Delhi emerged as the strongest market, recording a 134% increase compared to OND’24, with November 2025 alone witnessing a sixfold jump over October 2025, reflecting the immediate impact of worsening air conditions. Other urban centres such as Gurgaon and Mumbai also saw notable spikes, pointing to a broader metropolitan response.

Alongside indoor air solutions, searches for Pollution Under Control (PUC) Testing also recorded consistent growth, signalling rising awareness around vehicular emission compliance. Pan-India PUC searches increased 55% year-on-year in OND’25, with a 4% rise compared to JAS’25. In Delhi, searches grew 38% versus OND’24, alongside an 11% quarter-on-quarter increase, indicating sustained intent rather than a short-term surge. Mumbai emerged as another key market showing notable growth in PUC-related searches.

Taken together, the data reveals a clear shift in urban consumer behaviour, where pollution is prompting both immediate protective actions within homes and a more responsible approach towards emissions on the road. While air purifier searches reflect an urgent need to secure indoor environments, rising PUC queries highlight growing accountability towards pollution control.

With search volumes rising across major metros, Justdial’s findings indicate that pollution is no longer viewed as a temporary seasonal challenge, but as a catalyst shaping everyday decisions and search behaviour across India’s cities.

APPENDIX

Pollution-Linked Search Trends (OND’25 vs OND’24 and OND’25 vs JAS’25)

Air Purifier Dealers

PUC Testing