Admitad Reports 11% Revenue Growth in First Half of FY 2024

Admitad (a Mitgo company), a leading partner marketing network, has recorded 11% year on year (y-o-y) net revenue growth in the first half of financial year 2024-25. This growth comes after Admitad introduced the SaaS platform (Rise and Peak plans) last year as well as Admitad’s increased market performance in the APAC region. 

On a sequential basis, the number of registrations increased by 40% this year so far. Keeping up this growth, the total number of transactions also shot up by 40% in this financial year. Admitad inaugurated its new offices in Indonesia and Singapore last year and the expansion has been going on since then. The company is focusing on hiring talented individuals and increasing its customer base in the region. Regional players including Shopee, Blibli, and Lazada are long-term partners in its network. 

The business continues to improve its performance and holds a sizable portion of the Indian MarTech sector; it is using this knowledge to expand throughout the Asia-Pacific area. The opening of these new offices represents a significant step forward for Admitad – both in developing its regional infrastructure and making further inroads into the important Southeast Asian market. 

Speaking on this growth, Neha Kulwal, Managing Director, APAC & India, Mitgo says, “Admitad is focused on providing innovative solutions to our brands as well as publishers. Last year was a roller coaster ride with the launch of our new offices as well as our SaaS based plans. The number of new launches also increased more than 3 times this year. These upgrades empower the brands to take charge of their digital marketing activities boosting revenue as well as forge long lasting relationships. I am excited about the opportunities that the MarTech industry has to offer in the upcoming years as we will try to be on top of all the trends and bring insightful solutions.”  

Last year, Admitad also launched a new agency certification program which is set to revolutionize the landscape of affiliate and partner marketing, providing agencies with a comprehensive platform to upskill their teams and unlock a world of business and marketing opportunities. Additionally, the company has also launched a technology partnerships program aimed at nurturing alliances between leading tech companies across the globe. 

While with the certification process, agency professionals are set to enhance their knowledge as well as receive elite recognition within the industry, the aim of the technology partnership is to increase revenue and market share for MarTech companies of all kinds, including influencer platforms, analytics systems, ad networks, CRM systems, e-commerce platforms, subscription and payment services, and so on.

Admitad is also expanding rapidly to geographies as well as across industries. Company’s expansion plans include increased focus on influencer marketing with a major focus on YouTube. The business intends to make investments in the community's digital ecosystem through hiring locals, supporting events, and endorsing exciting new initiatives. Plans for the future also include growing the company's presence throughout Asia-Pacific, enabling businesses in other markets to take advantage of the global reach they provide.