Accessorize London, a premium fashion accessories brand, is looking to strengthen its kids segment with the introduction of its latest category ‘Angel’. As the brand intensifies its strategic focus on retail and e-commerce growth, the new category for Kids Accessories takes center stage with an extensive product line. The offerings include a fresh line of bags, jewelry, hair accessories, sunglasses, and stationery with a range of colors and globally designed selections. With an impressive 200 SKUs already, Accessorize further plans to broaden its catalog with a wide offerings.
According to Million Insights, the global Children’s Clothing Accessories is projected to reach USD 35.17 billion by 2028, fueled by a CAGR of 4.1% from 2021 to 2028. In 2020, Asia Pacific held a revenue share of over 35.0% of the global market out of which India is one. Accessorize’s move into the Kids Category aligns perfectly with the evolving consumer preferences and increasing demand for kid’s fashion accessories. Parents are increasingly seeking products that not only serve a functional purpose but also contribute to the holistic development of their children. This creates a niche for innovative and kids accessories.
In the last fiscal year, Accessorize achieved an impressive 80% revenue growth, establishing a strong foundation for its ambitious plans. The brand has successfully adopted the omnichannel selling strategy through its website, e-commerce and other channel partners, with a projected growth rate of 45% for the current fiscal year.
Mr. Kumar Saurabh, CEO of Planet Retail Holdings Pvt Ltd., reflecting on the brand’s strategic focus states, “The expansion into the Kids Category aligns perfectly with our commitment to providing fashion-forward trends and a consumer-first approach. The influence of global trends and the desire for international brands among consumers in India make it a natural extension for our brand to focus on kids' accessories. We anticipate remarkable growth in this segment, driven by the launch of this curated Angels Category, dedicated to offering high quality and stylish accessories for children.”