Bank of Baroda Launches bob World Gold for Senior Citizens

Bank of Baroda announced the launch of bob World Gold – a new feature on its bob World mobile banking platform designed especially for seniors and the elderly.

 Studies show that senior citizens are interested and eager to bank digitally, provided their specific requirements and needs are addressed. bob World Gold is a unique digital banking platform that has been designed especially for this demographic and provides its senior customers with a simple, smooth and secure mobile banking experience.

bob World Gold has easy navigation, large fonts, sufficient spacing and clear menus with added features like ready-to-assist voice based search service. Further, while bob World offers over 250 services, bob World Gold brings the essential, frequently used services and favourite transactions of senior citizens upfront such that they are conveniently available and easily accessible on the home screen. These include services such as deposit renewal, comparison of savings accounts, retirement & succession planning services, health services/ pharmacy search etc. 

Shri Sanjiv Chadha, Managing Director & CEO, Bank of Baroda said, “Our senior customers have unique needs and hence, deserve a differentiated approach. The idea behind bob World Gold was to look at every element from the lens of this demographic and understand their specific requirements from a digital banking platform. The end result is a simpler, smarter, more personalised and senior-friendly banking experience for our customers and will ensure that they are able to access a range of banking services digitally in a manner conducive to them.” 

Features of bob World Gold:

• Simple and Easy User Interface: A minimalistic design and simple infographics supported by easy- to-navigate screens and ready-to-assist voice-based search service, provided right on the dashboard.
• Customisation: bob World Gold is customised to understand the preferences of senior citizen customers with relevant and favourite menu options.
• Preferential research based service: bob World Gold is customised specifically for senior citizens (60 years and above) and provides a new revamped dashboard with larger icons and fonts, better contrasting colours with special attention given to help text, tooltips and navigation.

To take care of the specific needs of this customer segment, more emphasis is given to the login dashboard and services such as statements/certificates, connect to branch and additional features like pharmacy, diagnostic offers and health packages which will be made available to this targeted group of customers.

There are approximately 138 million senior citizens in India in 2021, which is projected to increase to 192 million by 2031. This is an important customer segment for consumption of digital services, especially in the post-pandemic era and one that requires a specialised approach.